“…The main reason for the growing interest in this type of study is an awareness that tourism development has positive and negative effects at the local level (Ko & Stewart, 2002;Lankford & Howard, 1994). On the positive side, tourism can generate new employment opportunities for local residents (Andereck & Nyaupane, 2011;Belisle & Hoy, 1980;Bujosa & Roselló, 2005;Diedrich & García, 2009;Haralambopoulos & Pizam, 1996;Lindberg & Johnson, 1997), strengthen towns' business networks, increase residents' quality of life, help preserve monuments and archaeological sites (Andereck, Valentine, Knopf & Vogt, 2005;Akis Peristianis & Warne, 1996;Liu, Sheldon & Var, 1987;Korca, 1996;Oviedo, Castellanos & Martin, 2008;Yoon, Gursoy, & Chen 2001), and preserve residents' identity and the cultural pride (Andereck et al, 2005;Besculides, Lee & McCormick, 2002;Yoon et al, 2001). …”