Residents’ Intentions and Willingness to Cooperate toward Starting Farm-Stay Businesses in Response to Inbound Tourism：A Case Study in Tambasasayama City, Hyogo Prefecture

Abstract

This study aims to investigate residents' intentions and willingness to cooperate toward starting farm-stay businesses and inbound tourism among those who have not yet engaged in a business. Through a questionnaire survey in Murakumo area, Tambasasayama city, we found that first, 15.2% and 18.3% of the respondents have high intentions to start farmstay businesses and accepting foreign visitors respectively. Second, based on chi-square test, demographic attributes of gender, farming frequency, free time, and experience of communication with foreigners are significantly different in the high and low intentions. Third, the respondents with low intentions of starting businesses also have willingness to cooperate.