Residents’ perceptions of wine tourism on the rural destinations development

Abstract

Purpose The purpose of this paper is to study the impact of wine tourism on rural destination development. Consequently, this study attempts to develop contemporary insights on this under-researched area such as residents’ perceptions of wine tourism and its impact on the rural destination development. Design/methodology/approach In this study, the authors used a structured survey questionnaire from a random sample of 318 respondents based on the Fruška Gora Mountain in Serbia. Research also used structural equational modeling for empirical econometric testing in this data sample. This technique is appropriate for multivariate analysis. Findings Personal resident benefit associated with wineries is positively related to resident perceived economic impact (H1) R2=0.624; socio-cultural impact (H2) R2=0.685 and environmental impact (H3) R2=0.716 of wineries on local communities. Looking at the path diagram, the authors concluded that personal resident benefit associated with wineries is strongly related to resident perceived impact of wineries on local communities as regression weights are higher. Other findings relate those residents’ positive perceptions of wine tourism to increases in sales revenue, environmental protection, intrapersonal and interpersonal communication. Research limitations/implications The positive attitude of the local population is an essential link of development. Such understanding of residents’ perceptions optimizes destination management in the future and, more importantly, local sustainable development. This has high policy implications. Originality/value The present study contributes to the scientific circles by connecting perception research with wine tourism.

The Relationship between Industrial Heritage, Wine Tourism, and Sustainability: A Case of Local Community Perspective

“…In this regard, the novel nature of this work is highlighted in line with the most recent approaches, since the literature review reveals the limited availability of conceptual and analytical frameworks to facilitate the understanding of the various aspects surrounding the issue of sustainability in relation to wine tourism [2,29], according to the residents' perspective [28,34,35]. The intention is thus to provide a reference to fill the gap in knowledge regarding industrial tourism by analyzing the relationship with sustainable tourism from the perspective of local residents.…”

“…It must therefore be stressed that the sustainability of a tourism destination is a key element in improving competitiveness and contributing to the enhancement of the value of existing resources by boosting a region's economic and social evolution. In this sense, adopting sustainable practices as a form of differentiation in the market is a growing trend [27,28], but it is also growing as a need for business innovation [2,8,29], including the tourist area, among wineries.…”

Using deep learning to investigate digital behavior in culinary tourism

“…Rittichainuwat et al (2008) investigated first-time and repeat tourists to Thailand and found significant differences in travel motivations among travelers with different demographic profiles and the significance of positive impressions of good food value (Velissariou and Vasilaki, 2014). Vukovic et al (2019) in their study determined the economic, socio-cultural and environmental importance of wine tourism, which create a positive image of the destination.…”

Creating brand confidence to gastronomic consumers through social networks – a report from Novi Sad

“…Many cities in Serbia have specific gastronomy, but Novi Sad has been known by multiple and different foods and catering facilities, connecting many different cultures and minorities and nations. People create content themselves on Instagram and other social networks (Vukovic et al , 2019; Gajić et al , 2019). Through Instagram, they not only advertise their position in the society but directly present the facility where they received a serving of perfectly served food.…”