Roll forming is a continuous manufacturing process designed for large batch sizes. In order to economically produce roll formed parts with smaller batch sizes, the process setup times have to be reduced. During the setup, profile defects and especially the deformation caused by the release of the process-inherent residual stresses, also known as end flare, have to be counteracted. However, the knowledge regarding the creation of residual stresses is limited and the ability to reduce end flare usually depends on the experience of the process designer and the machine operator, which makes the setup time-consuming and cost-intensive. Therefore, in this paper the creation of end flare during the roll forming process is investigated in depth. As a result of this study explanation models for U-, C- and Hat-profiles, which link the creation of residual stresses to the local deformation during the forming process, are developed. Knowing how changes in the forming curve affect the creation of end flare allows to use a knowledge-based approach during the design and setup process, thereby reducing time and costs.