words)304L steel powder was processed by selective laser melting with low power, resulting in nearly random crystallographic texture. In-situ tensile loading and neutron diffraction experiments were undertaken and the results indicate high ductility, despite the presence of porosity, and pronounced strain-induced martensitic transformation. A secondary hardening is observed in the mechanical data due to the martensite carrying significant load, upon its formation. The pronounced martensitic transformation is discussed with respect to the initial and the evolving deformation texture, as revealed by EBSD, and its affinity to ε-martensite formation, under uniaxial loading, which is a precursor for α'-martensite formation.