The US climate movement has failed to create the political support needed to pass significant climate policy. It is time to reassess climate advocacy. To develop a strategy for philanthropy to strengthen climate engagement, I interviewed over 40 climate advocates,more than a dozen representatives from the foundation community, and a dozen academics. My assessment led me to conclude that climate advocates have focused too narrowly on specific policy goals and insufficiently on influencing the larger political landscape. I suggest four ways to improve climate advocacy: 1) Increase focus on medium and longer-term goals; 2) Start with people and not carbon; 3) Focus more on values and less on science; and 4) Evaluate what works and share what we learn. To accomplish these strategies, social scientists and advocates must work together to build a culture of learning. Meanwhile, philanthropy must empower experimentation and incentivize knowledge sharing.Decarbonizing the US economy is primarily a social and political challenge. We already have the technical know-how to achieve significant carbon reductions, yet social inertia and vested corporate and political interests are preventing progress. To reduce the extent and severity of future climate change, we must break through these barriers and build greater demand and political will for significant climate policy.Today, most Americans believe that climate change is real and at least partly human caused (Leiserowitz et al. 2012; Boston Krosnick et al. 2009). However, after over a decade of extensive efforts by advocates and scientists to engage the public on the issue, the vast majority of Americans still see climate change as a low priority issue (Pew 2012;Nisbet and Myers 2007). Until it rises higher in society's concerns, we will only nibble around the edge of addressing this crisis. To shift this trend, many in the community have begun to rethink their approach to climate advocacy.One key reason we have failed to pass comprehensive climate legislation, recent studies argue, is that advocates have not effectively engaged the public, especially at the grassroots level (Bartosiewicz and Miley 2013;Skocpol 2013). This shortcoming can be attributed in part to how the philanthropic sector has prioritized its funding, focusing largely on policy and technical approaches to environmental issues, rather than the social and political dimensions of Climatic Change