“…For example, the platform explicitly separates experiment design and administration from implementation, promoting the development of reliable, replicable, and extendable research by enabling "experimentation-as-code." This modular structure encourages strategies such as multifactor (Almaatouq, Noriega-Campero, et al, 2020), adaptive (Letham, Karrer, Ottoni, & Bakshy, 2019;Balietti et al, 2020b;Paolacci et al, 2010;Balandat et al, 2020), and multiphase experimentation designs (Mao, Dworkin, Suri, & Watts, 2017;Almaatouq, Yin, & Watts, 2020), which dramatically expand the range of experimental conditions that can be studied. Additionally, the platform provides built-in data synchronization, concurrency control, and reactivity to natively support multi-participant experiments and support the investigation of macro-scale research questions.…”