Resistance From the Margins: The Postmodern Public Relations Practitioner as Organizational Activist

Holtzhausen, Derina; Voto, Rosina

doi:10.1207/s1532754xjprr1401_3

Cited by 173 publications

(78 citation statements)

References 12 publications

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“…The researcher applied an interview technique that emphasized the interaction between the interviewer and the respondent. The responses were then coded, with the researcher clustering responses together that shared common threads of words and concepts ( Ryan and Bernard, 2000 ;Silverman, 2000 ;Holtzhausen and Voto, 2002 ).…”

Section: Methodsmentioning

confidence: 99%

Working on the short grass: A qualitative analysis of fundraiser roles and experiences at public historically Black colleges and universities

Tindall

2009

Int J Educ Adv

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The former president of Morehouse College, Dr Benjamin E. Mays, once said, ' Higher education for Blacks has always been in a precarious position. These institutions were founded on short grass fi nancially, and they live today on short grass. ' Today, many public and private historically Black colleges and universities (HBCUs) have found success in fundraising endeavors, with the schools taking advantage of the opportunities extended to them. Although these colleges are not on the same long, fi nancial grass as are other institutions with larger endowments, larger advancement staff and larger alumni pools, the advancement offi ces and top fundraisers at public HBCUs are striding toward greater fi duciary goals and heights. This paper examines the experiences of 27 institutional advancement offi cers at public HBCUs. The practitioners interviewed believed that they were in the dominant coalition that guided the university ' s decisions. However, practitioners were constrained or limited in their roles by the lack of fi nancial or personnel support for their function. The fundraisers enacted the expert prescriber, problem-solving facilitator and technician roles described by Kelly (1998).

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Section: Methodsmentioning

confidence: 99%

Working on the short grass: A qualitative analysis of fundraiser roles and experiences at public historically Black colleges and universities

Tindall

2009

Int J Educ Adv

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“…This Lyotardian grounding helps us understand why Holtzhausen (2000) has concluded that a postmodern form of public relations would orientate to nurturing dissensus as being more appropriate than seeking consensus or symmetry. Holtzhausen and Voto (2002) suggest the dangers of public relations striving for consensus are the resulting reaffirmations of the positions of the most powerful, and argue dissensus is a powerful force for change, with new ideas and meanings created through exploring difference and opposition. The role of practitioners would not be to strive for consensus but to identify the tensors (points of conflict) between the organization and its publics.…”

Section: Postmodern Agonismmentioning

confidence: 99%

Public relations theory: An agonistic critique of the turns to dialogue and symmetry

Davidson

2016

Public Relations Inquiry

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This is a conceptual paper that seeks to apply agonistic theories of democracy to critique the embracing of dialogic communication in public relations theory. Several strands of scholarship, despite their vastly different starting points and epistemological assumptions, have converged on advancing dialogic forms of communication as representing the best normative theories for shifting practice toward what might be considered civic, democracy-friendly norms. As a consequence theorising has emphasised compromise and consensus which pressurises practitioners to adopt ostensibly non-partisan styles of communication. In contrast agonistic democratic theory elevates the value of permanent contest, dissensus and performance in vibrant public spaces which expose and test the legitimacy of those who hold power and privilege. However, the disputes in other academic fields between advocates of deliberative and agonistic approaches have up to now been largely absent in the public relations literature. This paper uses agonistic theory, particularly the work of Chantal Mouffe, to critique some of the assumptions that have been used to apply to public relations a) Habermasian deliberation b) two-way symmetrical communication. Finally, the paper discusses the value of the agonistic framework for building new models for understanding the forms of public relations that would support democratic practice.

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“…Edwards, 2006;Holtzhausen & Voto, 2002;Pieczka, 1996). Međutim, logika funkcionisanja novih medija podrazumeva visok stepen tekstualne, socijalne i tehnološke interaktivnosti (Milojević, Kleut & Ninković, 2013) i kao takva može predstavljati prekretnicu u praksi odnosa s javnošću.…”

Section: Strateško-upravljačka Uloga Pr-aunclassified

The two way symmetrical public relations and digital communication technologies: Between theory and praxis

Milojević¹

2015

CM - Commun manag

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Resistance From the Margins: The Postmodern Public Relations Practitioner as Organizational Activist

Cited by 173 publications

References 12 publications

Working on the short grass: A qualitative analysis of fundraiser roles and experiences at public historically Black colleges and universities

Working on the short grass: A qualitative analysis of fundraiser roles and experiences at public historically Black colleges and universities

Public relations theory: An agonistic critique of the turns to dialogue and symmetry

The two way symmetrical public relations and digital communication technologies: Between theory and praxis

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