We synthesized strontium titanate SrTiO3 (STO), Zr doped Sr1-xZrxTiO3 and (Zr, Ni) co-doped Sr1-xZrxTi1-yNiyO3 samples using solid state reaction technique to report their structural, electrical and magnetic properties. The cubic P m-3m phase of the synthesized samples has been confirmed using Rietveld analysis of the powder X-ray diffraction pattern. The grain size of the synthesized materials was reduced significantly due to Zr doping as well as (Zr, Ni) co-doping in STO. The chemical species of the samples were identified using energy-dispersive X-ray spectroscopy. We observed forbidden first order Raman scattering at 148, 547 and 797 cm −1 which may indicate nominal loss of inversion symmetry in cubic STO. The absence of absorption at 500 cm −1 and within 600-700 cm −1 band in Fourier Transform Infrared spectra corroborates Zr and Ni as substitutional dopants in our samples. Due to 4% Zr doping in Sr0.96Zr0.04TiO3 sample dielectric constant, remnant electric polarization, remnant magnetization and coercivity were increased. Notably, in the case of 4% Zr and 10% Ni co-doping we have observed clearly the existence of both FE and FM hysteresis loops in Sr0.96Zr0.04Ti0.90Ni0.10O3 sample. In this co-doped sample, the remnant magnetization and coercivity were increased by ∼1 and ∼2 orders of magnitude respectively as compared to those of undoped STO. The coexistence of FE and FM orders in (Zr, Ni) co-doped STO might have the potential for interesting multiferroic applications.