Great impact of surface plasmon polaritons (SPPs) on photorefractive effect in ZnSe/liquid crystal interface was observed and studied in dye pyrromethane 597 doped 4,4'-n-pentylcyanobiphenyl (5CB) liquid crystal (LC) cells sandwiched with ZnSe coated ITO glass plates. Locally electrostatic modification of ZnSe in charge carrier density makes possible visible light excitation of SPPs in the LC/ZnSe interfaces. A tentative physical picture of SPP mediation was proposed in elucidating associated findings, including photoinduced scattering enhancement at low electric field and then reduction at high field, stepwise up- and down-turns in exponential gain coefficient, and 2D diffraction patterns. This work may open a new way toward tunable low-loss visible excitation of SPPs for plasmonic applications, specifically for organic plasmonics.