“…Thus, an environmental strategy and the development of eco‐innovations can benefit the financial performance of SMEs, increase the market share, and create a competitive advantage (Aragón‐Correa, Hurtado‐Torres, Sharma, & García‐Morales, ; Del Río, Carrillo‐Hermosilla, & Könnölä, ; Iraldo, Kahlenborn, Rubik, Hertin, & Nielsen, ), especially when those eco‐innovations are certified with eco‐labeling schemes (Granly & Welo, ). Likewise, the CE offers a set of opportunities for SMEs such as the increase of prestige, cost reduction and financial profitability, recovery of the local environment, or sustainability of the company in the long term (Del Río, Carrillo‐hermosilla, Könnölä, & Bleda, ; Ellen MacArthur Foundation, ; Moore & Manring, ; Noci & Verganti, ; Rizos et al, ).…”