Responsabilidad Y Reputación Social Corporativas: Coincidencias Y Diferencias Entre Los Indicadores De Su Evaluación

Abstract

This analysis compares indicators of corporate social responsibility (GRI) and the evaluation indicators of reputation (Merco monitor). Work results reflect the overlap between criteria. Finally, the authors discuss the objectives and functions of the memories of social responsibility, they are a tool for managing social reputation or a tool for transparency and sustainability of organizations?