“…For example, studies have shown differences in memory between pictures vs. words, words vs. non-words, emotional vs. neutral items, high vs. low arousal items, etc. (e.g., Bradley, Greenwald, Petry, & Lang, 1992;Gillund & Shiffrin, 1981;Greene, 2004;Grider & Malmberg, 2008;Kapucu, Rotello, Ready, & Seidl, 2008;Nelson, Reed, & McEvoy, 1977;Onyper, Zhang, & Howard, 2010;Paivio, 1971;Snodgrass & McClure, 1975). Our goal here is to evaluate item properties (i.e., word frequency and context variability) that play a role in the successful generation of a target word and the effectiveness of a cue word.…”