Response Bias, Yea-Saying, and the Double Negative

Choke Price Bias in Choice Experiments

“…Our results suggest that the extreme version of yea-saying was not present in the survey, but it is difficult to distinguish between yea-saying, anchoring or other more legitimate reasons such as insensitivity to price due to a high level of wealth amongst some respondents. Furthermore, the survey was completed through the internet without the presence of an interviewer, and in theory, this should reduce any yea-saying behaviour (Arndt and Crane 1975), since the respondent cannot be aiming to please the interviewer. Hence, it is also unlikely that yea-saying is the main factor that drives the observed increases in WTP on the present study.…”

“…Yea-saying is assumed to be a behaviour that arises because respondents seek to please the interviewer in a face-to-face setting (Arndt and Crane 1975). Yea-saying has been investigated in previous studies (Crouch and Keniston 1960;Arndt and Crane 1975;Kanninen 1995;Brown et al 1996). Anchoring is referred to when respondents are affected by the size of the cost attribute and use the price bids as and anchor in establishing their preferences (Tversky and Kahneman 1974).…”

“…There is also the issue of attribute non-attendance first put forth by Hensher et al (2005). Yea-saying is assumed to be a behaviour that arises because respondents seek to please the interviewer in a face-to-face setting (Arndt and Crane 1975). Yea-saying has been investigated in previous studies (Crouch and Keniston 1960;Arndt and Crane 1975;Kanninen 1995;Brown et al 1996).…”

Satisfaction and repurchase behavior in a business-to-business setting: Investigating the moderating effect of manufacturer, company and demographic characteristics

“…Ratings may be too easy or too harsh compared to customers' true satisfaction (Arndt & Crane, 1975;Dwyer, 1980;Kalwani & Silk, 1982). This may be explained by differences in consumer socialization (see Zuckermann, 1981) and role theory (see Hoffman & Hurst, 1990) that may predispose some consumers to engage in "yes-saying" more than others.…”

Empirical implications of response acquiescence in discrete‐choice contingent valuation

“…However, another explanation is the presence of 'yea saying' bias, also known among psychologists and sociologists as 'response acquiescence', which refers to the tendency to agree with questions regardless of 'true' preference [21,22]. Response acquiescence may be a form of 'preference reversal' [23,24], perhaps due to response compatibility [20].…”