Response to an indigenous smoking cessation media campaign – It's about whānau

Grigg, Michele; Waa, Andrew; Bradbrook, Shane

doi:10.1111/j.1753-6405.2008.00310.x

Cited by 42 publications

(50 citation statements)

References 10 publications

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“…A longitudinal evaluation of a moderate intensity 5-week campaign emphasising the benefits of cessation found modest improvements in attitudes towards the adverse impacts of smoking among young adults, compared with those in a non-campaign area 11. A MMC aimed at Maori smokers and recent quitters in New Zealand found 54% reported the campaign made them more likely to quit, but no change in quit intentions was observed before versus after the campaign 12. A 21-day campaign in Brazil communicating the harm of secondhand smoke produced improvements in some, but not all, campaign-targeted beliefs 9.…”

Section: Resultsmentioning

confidence: 98%

Mass media campaigns to promote smoking cessation among adults: an integrative review

2012

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Objective This review summarises the impact of mass media campaigns on promoting quitting among adult smokers overall and for subgroups; the influence of campaign intensity and different channels; the effects of different message types. Methods The present work updates two reviews published in 2008 by searching databases using a standard search string. Articles in languages other than English were excluded, as well as letters and editorials. Screening of abstracts yielded 194 potentially relevant articles. Abstracts were evaluated by 2 authors, excluding articles that focused on populations other than adults and according to other specified criteria, resulting in 26 studies reported in 29 articles. Studies were categorised as (a) population-based studies of campaign effects and (b) studies comparing message types, using either population-based or forced exposure methods. Findings of subgroup differences for each study were noted, as well as study strengths and limitations. Results Overall, the studies have strengthened the evidence that mass media campaigns conducted in the context of comprehensive tobacco control programmes can promote quitting and reduce adult smoking prevalence, but that campaign reach, intensity, duration and message type may influence success. Achievement of sufficient population exposure is vital, especially for lower socioeconomic status smokers, with television remaining the primary channel to effectively reach and influence adult smokers. Studies comparing different message types found negative health effects messages most effective at generating increased knowledge, beliefs, positive perceived effectiveness ratings, or quitting behaviour, while there was more mixed evidence for other message types. A few studies further suggest that negative health effects messages may also contribute to reductions in socioeconomic disparities in smoking. Conclusions Mass media campaigns to promote quitting are important investments as part of comprehensive tobacco control programmes to educate about the harms of smoking, set the agenda for discussion, change smoking attitudes and beliefs, increase quitting intentions and quit attempts, and reduce adult smoking prevalence. Jurisdictions should aim for high reach and consistent exposure over time with preference towards negative health effects messages.

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Section: Resultsmentioning

confidence: 98%

Mass media campaigns to promote smoking cessation among adults: an integrative review

2012

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“…The nine quantitative studies were comprised of: four randomised controlled trials (RCTs),26–29 a database analysis,30 two post-intervention surveys,31 32 and two before and after (BAS) studies 33 34. The remaining 12 studies were mixed-methods or qualitative studies,35–46 including 4 with a BAS design 35–38.…”

Section: Resultsmentioning

confidence: 99%

“…Three New Zealand studies examined the effect of the collaboratively developed, ‘it's about whanau’ (IAW) television campaign, targeting Maori smokers 30 33 39. The first study used a cross-sectional New Zealand-wide survey and Quitline data from two waves: the Quitline monitoring data showed that the proportion of Maori callers to the Quitline increased from 20% to 25% post campaign 33. The advertisements were rated highly believable (73%) and relevant (67%) and over 50% of Maori survey respondents said the advertisements influenced them to quit.…”

Section: Resultsmentioning

confidence: 99%

Should anti-tobacco media messages be culturally targeted for Indigenous populations? A systematic review and narrative synthesis

Gould¹,

et al. 2012

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Objective To summarise published empirical research on culturally targeted anti-tobacco media messages for Indigenous or First Nations people and examine the evidence for the effectiveness of targeted and nontargeted campaigns. Methods Studies were sought describing mass media and new media interventions for tobacco control or smoking cessation in Indigenous or First Nations populations. Studies of any design were included reporting outcomes of media-based interventions including: cognitions, awareness, recall, intention to quit and quit rates. Then, 2 reviewers independently applied inclusion criteria, which were met by 21 (5

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“…Suggestions included more empathic, proactive and accessible health provider support; resources that include details of risks of smoking to the foetus; information about cessation products and services; and mass media support, such as the 'It's about Whānau' campaign (Grigg, Waa & Bradbrook, 2008) but specific to pregnancy, and support groups. Since these interviews were conducted, significant changes have taken place in NZ tobacco control, such as introducing graphic warnings on cigarette packs and revision of the NZ cessation guidelines.…”

Section: Discussionmentioning

confidence: 99%

Pregnant Māori Smokers’ Perception of Cessation Support and How It Can Be More Helpful

Glover

Kira

2012

J. Smok Cessat

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T his study aimed to investigate the perception of smoking cessation services and products by pregnant Māori (New Zealand's Indigenous people) smokers and identify how these can be improved. Semi-structured face-to-face interviews were conducted with 60 pregnant Māori smokers. Most of the women (82%) had been advised to stop smoking, but few (21%) felt influenced by the advice. In addition, the women in this study felt that health provider support needed to be more encouraging, understanding and more readily available. Many (78%) had come across smokefree pamphlets, but few had read them. Only four women had been given a booklet specifically aimed at pregnant Māori women. Several women thought that the promotion of smokefree pregnancies needed to be aimed at the whole whānau (extended family). The main conclusions were that motivation to quit could be enhanced by delivery of a clear, consistent and repeated message from multiple sources, backed up with effective, supportive and encouraging services and education resources about risks and smoking cessation options. Primary health care interventions delivering a range of services need to be flexiblefor example, by visiting pregnant women in their home -and need to target the whole expectant whānau, instead of focusing on pregnant women in isolation.

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Response to an indigenous smoking cessation media campaign – It's about whānau

Cited by 42 publications

References 10 publications

Mass media campaigns to promote smoking cessation among adults: an integrative review

Mass media campaigns to promote smoking cessation among adults: an integrative review

Should anti-tobacco media messages be culturally targeted for Indigenous populations? A systematic review and narrative synthesis

Pregnant Māori Smokers’ Perception of Cessation Support and How It Can Be More Helpful

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