Historically, the presence of the commercial sector in the social sphere was reflected at any stage of the development of society (pre-industrial, industrial, and post-industrial). The article highlights the main conceptual forms of business participation in social processes, and it also describes the behavioral features inherent in business because of the purpose of its operation and the volume of contribution to social processes. The article reveals that each subsequent pattern of behavior does not preclude the previous one, and as the forms of participation of business in the social life of society develop, its inevitable integration can be observed.