Responsible Ads: A Workable Ideal

Hyman, Michael R.

doi:10.1007/s10551-008-9879-9

Cited by 32 publications

(24 citation statements)

References 48 publications

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“…Phillips 1997;Nebenzahl and Jaffe 1998;Hyman 2009). Positioned against harm, however, is cultural self-identity confirming the salience of this ethical ideal for the Lebanese public.…”

Section: Discussionmentioning

confidence: 99%

“…The focus within this stream has been on uncovering practitioner attitudes towards ad ethics (Drumwright and Murphy 2004;Drumwright and Kamal 2016) or on how ad agencies should manage ethics (e.g. Drumwright and Murphy 2009;Hyman 2009). Linking both these streams is yet a third more earlier perspective based on a largely philosophical or "macro" approach (Drumwright 2012) focusing on the aggregate effects of advertising.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Shabbir

Maalouf²,

Griessmair

et al. 2018

J Bus Ethics

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Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanon-the most ethically charged advertising environment within MENA-as an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research.

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“…Phillips 1997;Nebenzahl and Jaffe 1998;Hyman 2009). Positioned against harm, however, is cultural self-identity confirming the salience of this ethical ideal for the Lebanese public.…”

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Shabbir

Maalouf²,

Griessmair

et al. 2018

J Bus Ethics

View full text Add to dashboard Cite

show abstract

“…(1993), Gaski (1999), Creyer and Ross (1997), Seaton (2008), andHyman (2008). 1 Finally, the scale of 'trust' consisted of four items extracted from Doney and Cannon (1997).…”

Section: Study Methodologymentioning

confidence: 99%

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Leonidou

Leonidou²,

Kvasova³

2013

European Journal of Marketing

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Purpose -The article develops and tests a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It specifically investigates: the role of cultural orientation in forming consumer ethical ideology; the link between the consumer's ethical ideology and his/her perceptions regarding the unethical marketing behavior of firms; the effect of perceived unethical marketing behavior on trust in firms; and the moderating role of gender, age, and education of the consumer.Design/methodology/approach -The article is based on a quantitative survey conducted among 387 Cypriot consumers aged 18 and above, using stratified random sampling procedures. The items comprising the constructs used were derived from multiple literature sources and these were measured on a seven-point Likert scale. Data were gathered through personal, face-to-face interviews conducted at central locations in all major towns of Cyprus. To test the hypothesized relationships among the constructs of the model, structural equation modeling was employed.Findings -The study confirmed that both power distance and uncertainty avoidance are important in forming idealistic attitudes, while both individualism and masculinity lead to an egoistic attitude. Idealism was observed to have a positive association with perceived marketing unethicality, while egoism was found to negatively affect consumer perceptions of unethical marketing behavior by firms. It was also revealed that perceived unethical marketing behavior decreases consumer trust. The study also revealed that the link between idealism and perceived marketing unethicality is stronger among male and older individuals, while consumer's level of education had no moderating impact on this link. Finally, none of the consumer demographics examined (i.e., gender, age, and education) moderated the association between egoism and perceived unethical marketing behavior.Research limitations/implications -The findings of the study offer useful implications for business managers (e.g., adopting an ethical marketing spirit), public policymakers (e.g., establishing a broader set of ethical guidelines for marketers), and consumer pressure groups (e.g., making consumers act as 'watchdogs' of potential unethical marketing practices). The findings of the study should be seen within the context of limitations pertaining mainly to the fieldwork country, the cross-sectional design, and the sampling unit used.Originality/value -The originality of the study lies in the fact that: it puts together in a single model both antecedents and outcomes of the marketing unethicality of firms, as this is perceived by the individual consumer; concurrently examines the role of cultural orientation and ethical ideology of the consumer in forming ethical attitudes and responses; focuses on the instrumental role of cultural characteristics on consumer ethical perceptions from the perspective of the individual, rather than the society as a whol...

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“…Marketplace advocacy is distinct, however, in its focus on protecting the sponsor's position in the marketplace. In this article we take the perspective that responsible advertising and public relations tactics are possible (Hyman, 2008;Edgett, 2009), but that extra vigilance is required to ensure responsible corporate environmental campaigns. We argue this extra consideration is warranted because industry environmental campaigns serve a corporate marketing function.…”

Section: Marketplace Advocacy: a Type Of Corporate Issue Advocacymentioning

confidence: 99%