Responsible agricultural inputs marketing: a key to save environment

Abstract

India is mainly an agricultural country and for making farming a profitable enterprise in India, it is essential to make use of agricultural inputs in scientific way. In this study we attempt to find out lacuna in existing agro input’s marketing and service delivery system and environmental consequences of indiscriminate use of agrochemicals. Marketing of inputs should be done by considering what is in the best interest of farmers in the present and long term. Input marketing companies have to develop strategies that can make their products of good quality but cheap for rural customers and safe for environment. Responsible agro input marketing will help farmers to get good returns from farm and also help to supply quality food to the health conscious consumers and for protection of environment.