2024
DOI: 10.1108/bpmj-11-2022-0619
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Responsible innovation and sustainable competitive advantage: is big data the missing link?

Adil Riaz,
Fouzia Hadi Ali

Abstract: PurposeThis study aims to examine the influence of organizational flexibility (OF) and shared vision (SV) on sustainable competitive advantage (SCA) with the mediation role of responsible innovation (RI) in the manufacturing industry of a developing country. Furthermore, big data analytics capability (BDAC) serves as a moderator between RI and SCA.Design/methodology/approachThe study's hypotheses are investigated using the structural equation modeling (SEM) method. Through simple random sampling, information w… Show more

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Cited by 2 publications
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References 133 publications
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