Responsible tourism education of younger consumers: the role of mini-clubs in mountain resorts

Abstract

Purpose The purpose of this viewpoint paper is to discuss whether children can play a role in the sustainability of the tourism industry as a whole. Design/methodology/approach The paper is based on a literature review of key terms: sustainable tourism; mountain tourism; children; and empowerment. Findings Children could potentially play a role in the sustainability of tourism if they are empowered to do so. mini-clubs in mountain resorts could, for instance, contribute to their social empowerment using a catalytic strategy. Practical implications Practitioners involved in the sustainability of the tourism industry should investigate ways to make the sustainability endeavour of the industry more inclusive. As for academics, they should devote time for research on children, as they are an important stakeholder group for the industry. Originality/value This paper focusses on children in the tourism industry. There is a dearth of research in this area.

Incorporating humour in the educational journey of young tourists

“…The themes "social" and "play" are particularly important elements in the research on children's humour, as indicated by the analysis of the various articles in this study, as these two themes can be extended to tourism contexts. Cultural and environmental tourism sites offer educational and social contexts where children can benefit from play activities (Seraphin, 2020) and interact with different individuals, particularly tour guides, facilitators, and peers. Children recognise social interactions and making new friends as significant motivations for their holidays (Larsen & Jenssen, 2004).…”

“…Hammershøj (2021) describes play as "humour in action" of a linguistic nature. This aspect should not be overlooked, as it plays a crucial role in offering children engaging and enjoyable activities that are instrumental in educating them about sustainability issues (Seraphin, 2020). Language play as a linguistic activity offers fresh perspectives for future tourism studies.…”