Restaurant analytics: Emerging practice and research opportunities

Abstract

Smart technologies and increased data availability enable restaurateurs to gather more information about customers and their behavior. These data can be combined with data from other sources to make a wide range of strategic and operational restaurant decisions, and can therefore generate tremendous value for restaurants and their customers. This study focuses on discussing the most promising research opportunities in restaurant operations that leverage data analytics. In particular, we focus on specific research questions across restaurant decision domains such as location, reservation and table management, queue management, menu design and engineering, and multichannel order management. For each research question, we motivate its practical and theoretical relevance, identify data sources, propose a methodological approach for analysis, and discuss actionable insights for practitioners. As a result, this paper aims to highlight data analytics opportunities for restaurateurs and inspire researchers to contribute in this domain.

Cloud-Kitchens: Value Creation Through Co-Location

“…The analysis above shows the impact of driver-related parameters on the relative benefit from the location and consolidation advantages of the cloud-kitchen. Roy et al (2022) also highlight the importance of a restaurant's location decision and discuss the factors that affect this decision. We now present a numerical example that showcases an interesting lever through which the delivery platform can attract restaurants to the cloud kitchen.…”

Cơ hội và thách thức của ngành nhà hàng tại Việt Nam giai đoạn bình thường mới

“…Trong khi đó, sự phát triển truyền thông như một nguồn quảng bá chủ yếu đến với khách hàng trong tình hình dịch bệnh (Indrawati & ctg., 2021;Hurdawaty & Pratama, 2019). Công nghệ thông minh và tính khả dụng của dữ liệu tăng lên cho phép các chủ nhà hàng có thêm nhiều dữ kiện về khách (Roy, Spiliotopoulou, & de Vries, 2022). Sự cải thiện vượt trội về tốc độ mạng giúp các doanh nghiệp tiếp cận nhanh chóng hơn với thị trường (Devi & Triyuni, 2021;Yan, 2022).…”

Emerging research problems in different business domains: An analytics perspective

“…The special issue continues with two studies, Roy et al. (2022) and Swink et al. (2022), focused on the realm of restaurant analytics.…”

“…In the first study, Roy et al. (2022) study six research questions using restaurant analytics. Each question is embedded in practice and the POM literature.…”

“…The special issue continues with two studies, Roy et al (2022) and Swink et al (2022), focused on the realm of restaurant analytics. Technological innovations have provided the restaurant sector with numerous ways to generate data that can be leveraged to improve restaurant operations.…”