Restorying a Culture of Ethical and Spiritual Values: A Role for Leader Storytelling

Driscoll, Cathy; McKee, Margaret C.

doi:10.1007/s10551-006-9191-5

Cited by 118 publications

(76 citation statements)

References 62 publications

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“…There appear to be similarities between the story elements suggested in the literature and the definitions of the reputation platform themes proposed by van Riel and Fombrun (2007), which indicates that different story elements could drive certain aspects of the corporate reputation. The literature also emphasises the importance of including strategic elements, such as the company vision, mission and values, in corporate stories (for example Dowling (2006), Driscoll and McKee (2007), Larsen (2000), Marshall andAdamic (2010), andMarzec (2007)), which indicates that strategy could be another theme of corporate stories. The activities theme is proposed to convey the centrality of a key activity or business the organisation is involved in (van Riel and Fombrun, 2007).…”

Section: Themes and Elements Of Corporate Storiesmentioning

confidence: 99%

Using corporate stories to build the corporate brand: an impression management perspective

Spear¹,

Roper

2013

Jnl of Product & Brand Mgt

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Purpose – A recent area of academic interest within corporate branding and reputation is the use of storytelling in order to differentiate the corporate brand, however there is little empirical research exploring the contents of corporate stories, and how they are used by organisations to build the corporate brand. This paper aims to utilise impression management theory to bring insight into the potential role of corporate stories in shaping the corporate brand. Design/methodology/approach – Corporate stories were identified from the web sites of 99 organisations in both the for-profit and not-for-profit sectors, and content analysis conducted on the stories, using a deductive approach to identify the story elements present in the stories. Findings – There are wide variations in the inclusion of different elements in the stories, indicating that organisations place greater importance on the inclusion of some elements in their corporate stories than others. Research limitations/implications – The paper highlights the point that while organisations are using corporate stories, they are not sufficiently leveraging them to build their corporate brand. There is a gap between storytelling theory and practice, in that the literature emphasises the importance of including benefits for stakeholders, emotion, and aspects of the corporate strategy in stories, whereas organisations frequently neglect these aspects and instead focus mainly on their accomplishments. Originality/value – This study has found impression management theory to be a useful perspective on exploring corporate storytelling, and identifies links between the elements of stories and impression management strategies and behaviours. This indicates that the corporate story could influence the impressions that audiences form of the organisation and therefore build the corporate brand.

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Section: Themes and Elements Of Corporate Storiesmentioning

confidence: 99%

Using corporate stories to build the corporate brand: an impression management perspective

Spear¹,

Roper

2013

Jnl of Product & Brand Mgt

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“…It is the way in which the leader manages these talents, is the cornerstone of corporate culture. One thing that no one can deny is that a good leader must be a creator of a corporate culture so that the employees can maximize capabilities themselves (Driscoll and McKee 2007;Kotter 2008).…”

Section: Leadership Influences On the Culture At Googlementioning

confidence: 99%

GOOGLE: a reflection of culture, leader, and management

Tran

2017

Int J Corporate Soc Responsibility

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This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. Through its history of development, it has had positive impacts on society; however; there have been management challenges. The Board of Directors (BoDs) developed and implemented a way to measure the abilities of their managers, which helped to identify problems. This paper will analyze the case study of Harvard Business Review, Oxygen Project, and clarify the management problem in Google's organization. It will also compare Google with Zappos, a much smaller organization, and present how the BoDs of Zappos assesses its culture and subcultures. In this paper, we will recommend eight important points to building an organizational culture that is positive for stable growth of a company. We believe that much of what be learned could be useful to other business leaders, regardless of company scale.

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“…Storytelling has also been identified as an important means of constructing social bonds (Kraus, 2006), which is a critical issue in building mentoring relationships. Driscoll and McKee (2006) recognize storytelling by leaders as a vital component of authentic transformational leadership.…”

Section: The Power Of Stories As a Communication Mediummentioning

confidence: 99%

Real Stories About Real Women: Communicating Role Models for Female Tourism Students

Gretzel¹,

Bowser²

2013

Journal of Teaching in Travel & Tourism

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This article identifies the lack of role models as an important factor that discourages women from taking on leadership roles in tourism communities, government agencies, companies, and academia. Based on discussions of the current literature on role models and the importance of stories, the article presents case studies of initiatives that use social media to collect and share the stories of female role models. The article then discusses opportunities to replicate such initiatives within the tourism education context to provide female students and educators with opportunities to identify with and be encouraged by the real stories of real female tourism leaders. ABSTRACTThe paper identifies the lack of role models as an important factor that discourages women from taking on leadership roles in tourism communities, government agencies, companies and academia. Based on discussions of the current literature on role models and the importance of stories, it presents case studies of initiatives that use social media to collect and share the stories of female role models. The paper then discusses opportunities to replicate such initiatives within the tourism education context to provide female students and educators with opportunities to identify with and be encouraged by the real stories of real female tourism leaders.

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Restorying a Culture of Ethical and Spiritual Values: A Role for Leader Storytelling

Cited by 118 publications

References 62 publications

Using corporate stories to build the corporate brand: an impression management perspective

Using corporate stories to build the corporate brand: an impression management perspective

GOOGLE: a reflection of culture, leader, and management

Real Stories About Real Women: Communicating Role Models for Female Tourism Students

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