Restricting or banning of alcohol advertising to reduce alcohol consumption in adults and adolescents

Siegfried, Nandi; Pienaar, David; Ataguba, John E.; Volmink, Jimmy; Kredo, Tamara; Jere, Mlenga; Parry, Charles

doi:10.1002/14651858.cd010704

Cited by 11 publications

(14 citation statements)

References 17 publications

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“…A recent Cochrane review (Siegfried et al 8) concluded that ‘there is a lack of robust evidence for or against recommending the implementation of alcohol advertising restrictions’.…”

Section: Resultsmentioning

confidence: 99%

“…We focus on alcohol advertising because it has been the subject of a number of systematic reviews6 8 – 10 that include different forms of evidence, and also because it is an area in which inferential claims based on the evidence are contended, notably between the alcohol industry, which argues that there is no evidence that advertising significantly influences alcohol consumption, and that advertising restrictions would be ineffective, and public health advocates who argue that there is clear evidence that advertising importantly influences alcohol consumption, particularly among children and young people 3…”

Section: Introductionmentioning

confidence: 99%

“…They address the relationship between alcohol advertising and consumption, but do not include direct evidence from studies of the effects of population-based advertising restrictions or bans that aim to reduce exposure. A Cochrane review published in 2014 sought to fill the gap by appraising and synthesising this body of evidence 8. The review aimed to include randomised and non-randomised controlled trials (RCTs), prospective and retrospective cohort studies, controlled before-and-after studies, and interrupted time series (ITS) studies that evaluated the restriction or banning of alcohol advertising, delivered via any marketing channel, including the press, television, radio, or internet, billboards, social media or product placement in films (box 1).…”

Section: Introductionmentioning

confidence: 99%

“…There are two ways in which we believe that the perspective on ‘the evidence’ taken in the Cochrane review8 (which is not atypical of other systematic reviews of intervention effects), can result in narrow conclusions. First, it involves a restricted view of the wider evidence: as noted above there are few evaluative studies, and they consider only a narrow subset of potential outcomes.…”

Section: Introductionmentioning

confidence: 99%

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Alcohol advertising and public health: systems perspectives versus narrow perspectives

Petticrew

Shemilt

Lorenc

et al. 2016

J Epidemiol Community Health

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BackgroundAlcohol consumption is influenced by a complex causal system of interconnected psychological, behavioural, social, economic, legal and environmental factors. These factors are shaped by governments (eg, licensing laws and taxation), by consumers (eg, patterns of alcohol consumption drive demand) and by alcohol industry practices, such as advertising. The marketing and advertising of alcoholic products contributes to an ‘alcogenic environment’ and is a modifiable influence on alcohol consumption and harm. The public health perspective is that there is sufficient evidence that alcohol advertising influences consumption. The alcohol industry disputes this, asserting that advertising only aims to help consumers choose between brands.MethodsWe review the evidence from recent systematic reviews, including their theoretical and methodological assumptions, to help understand what conclusions can be drawn about the relationships between alcohol advertising, advertising restrictions and alcohol consumption.ConclusionsA wide evidence base needs to be drawn on to provide a system-level overview of the relationship between alcohol advertising, advertising restrictions and consumption. Advertising aims to influence not just consumption, but also to influence awareness, attitudes and social norms; this is because advertising is a system-level intervention with multiple objectives. Given this, assessments of the effects of advertising restrictions which focus only on sales or consumption are insufficient and may be misleading. For this reason, previous systematic reviews, such as the 2014 Cochrane review on advertising restrictions (Siegfriedet al) contribute important, but incomplete representations of ‘the evidence’ needed to inform the public health case for policy decisions on alcohol advertising. We conclude that an unintended consequence of narrow, linear framings of complex system-level issues is that they can produce misleading answers. Systems problems require systems perspectives.

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“…A recent Cochrane review (Siegfried et al 8) concluded that ‘there is a lack of robust evidence for or against recommending the implementation of alcohol advertising restrictions’.…”

Section: Resultsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Alcohol advertising and public health: systems perspectives versus narrow perspectives

Petticrew

Shemilt

Lorenc

et al. 2016

J Epidemiol Community Health

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show abstract

“…Studies examining whether exposure to alcohol advertisements increases alcohol demand have yielded equivocal results [45, 46]. However, two studies [47, 48] found alcohol marketing receptivity was significantly related to binge drinking at baseline and binge drinking initiation longitudinally.…”

Section: Traditional and Digital Exposure Venuesmentioning

confidence: 99%

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

et al. 2017

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Purpose of Review This review investigates effects of alcohol advertising on adolescent drinking. Prior reviews focused on behavioral outcomes and long-term effects. In contrast, the present review focuses on subgroups with greater exposure to alcohol advertising, research methods to study alcohol advertising, potential mechanisms underlying relationships between adolescent exposure to alcohol advertising and increased drinking and points to prevention/intervention strategies that may reduce effects of alcohol advertising. Recent Findings Alcohol advertising influences current and future drinking. Further, evidence suggests adolescents may be targeted specifically. Alcohol advertisements may influence behavior by shifting alcohol expectancies, norms regarding alcohol use, and positive attitudes. Media literacy programs may be an effective intervention strategy. Summary Adolescents are exposed to large quantities of alcohol advertisements, which violates guidelines set by the alcohol industry. However, media literacy programs may be a promising strategy for adolescents to increase critical thinking and create more realistic expectations regarding alcohol.

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PROTOCOL: Interactive social media interventions for health behaviour change, health outcomes, and health equity in the adult population

Welch¹,

Petkovic²,

Simeon³

et al. 2018

Campbell Systematic Reviews

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Restricting or banning of alcohol advertising to reduce alcohol consumption in adults and adolescents

Cited by 11 publications

References 17 publications

Alcohol advertising and public health: systems perspectives versus narrow perspectives

Alcohol advertising and public health: systems perspectives versus narrow perspectives

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

PROTOCOL: Interactive social media interventions for health behaviour change, health outcomes, and health equity in the adult population

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