“…Specifically, our results were more significant and showed a stronger effect for asset retrenchment (volume, β = −1.12, p < .00; timing, β = −1.00, p < .00; speed, β = −1.00, p < .00; interaction by timing, β = −0.89, p < .00; interaction by speed, β = −1.03, p < .00) than for cost retrenchment (volume, β = −1.00, p < .00; timing, β = −0.87, p < .01; speed, β = −0.57, p < .05; interaction by timing, β = −0.56, p < .05; interaction by speed, β = −0.25, p > .05). Asset retrenchment has been argued to be more strategic than cost retrenchment (Barbero, Ramos, et al, 2017; Morrow, Sirmon, Hitt, & Holcomb, 2007); thus the lever on profitability should be greater than cost retrenchment. Third, the early literature often included a third dimension of aggressiveness: aggressiveness complexity (Ferrier, 2001).…”