Retail access pilot programs: where's the beef?

The role of public policy in emerging green power markets: an analysis of marketer preferences

“…Some states, such as California, are proceeding rapidly toward full direct access; others, such as New York, are phasing direct access in over time. The merits of retail competition pilot programs and phaseins have been questioned by some industry observers [47], and the majority of marketers in our survey prefer a rapid transition to competition with certainty regarding the timing and scale of market access.…”

Green marketing, renewables, and free riders: increasing customer demand for a public good

“…There are clearly limits to what can be learned from these pilots (see Landon andKahn 1996, Lineweber 1997) and we have no intention of fully evaluating them here, but a number of preliminary conclusions can be reached. First, environmental claims can clearly be used to capture a segment of the residential market.…”

Green Power Marketing in Retail Competition: An Early Assessment

“…5 First, pilots are typically small, of limited duration, and are sometimes restricted to certain customer classes. Each of these factors have and will affect the green product offerings.…”