Retail availability and marketing of electronic cigarettes in Canada

Hammond, David; White, Christine M.; Czoli, Christine D; Martin, Christina L. L.; Magennis, Paul; Shiplo, Samantha

doi:10.17269/cjph.106.5105

Cited by 43 publications

(53 citation statements)

References 8 publications

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“…348,403,712,720 Exposure to industry and ingredient warnings is associated with lower odds of intent to purchase ENDS. 714,734,747 Several studies have reported the presence of interior and exterior ENDS advertisements at tobacco retail outlets, 702,704,705,729 including one study which found that the ENDS advertisements featured flavored products at the eye level of children. 705 The total expenditure for ENDS advertisements across all media channels is increasing annually, 748,749 with a 52% increase from 2013 to 2014.…”

Section: Evidence Synthesismentioning

confidence: 99%

See 1 more Smart Citation

Overview of Electronic Nicotine Delivery Systems: A Systematic Review

Glasser

Collins

Pearson

et al. 2017

American Journal of Preventive Medicine

420

332

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Context Rapid developments in e-cigarettes, or electronic nicotine delivery systems (ENDS), and the evolution of the overall tobacco product marketplace warrant frequent evaluation of the published literature. The purpose of this article is to report updated findings from a comprehensive review of the published scientific literature on ENDS. Evidence acquisition The authors conducted a systematic review of published empirical research literature on ENDS through May 31, 2016, using a detailed search strategy in the PubMed electronic database, expert review, and additional targeted searches. Included studies presented empirical findings and were coded to at least one of nine topics: (1) Product Features; (2) Health Effects; (3) Consumer Perceptions; (4) Patterns of Use; (5) Potential to Induce Dependence; (6) Smoking Cessation; (7) Marketing and Communication; (8) Sales; and (9) Policies; reviews and commentaries were excluded. Data from included studies were extracted by multiple coders (October 2015 to August 2016) into a standardized form and synthesized qualitatively by topic. Evidence synthesis There were 686 articles included in this systematic review. The majority of studies assessed patterns of ENDS use and consumer perceptions of ENDS, followed by studies examining health effects of vaping and product features. Conclusions Studies indicate that ENDS are increasing in use, particularly among current smokers, pose substantially less harm to smokers than cigarettes, are being used to reduce/quit smoking, and are widely available. More longitudinal studies and controlled trials are needed to evaluate the impact of ENDS on population-level tobacco use and determine the health effects of longer-term vaping.

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Section: Evidence Synthesismentioning

confidence: 99%

“…5,111,555,709,753 The most common claims advertise ENDS as a healthier alternative to cigarettes, 111,433,708,709,729,753 and a way to circumvent smoking bans. 708,751,752,754 Advertisements also highlight celebrity use to appeal to youth.…”

Section: Evidence Synthesismentioning

confidence: 99%

Overview of Electronic Nicotine Delivery Systems: A Systematic Review

Glasser

Collins

Pearson

et al. 2017

American Journal of Preventive Medicine

420

332

View full text Add to dashboard Cite

show abstract

“…4 In addition, there is little advertising or marketing for ecigarettes in traditional media outlets in Canada, in contrast to the situation in the US and the UK. 17 Canada's distinct regulatory environment may have important implications for e-cigarette use among youth and its association with smoking behaviour. For example, the greater prevalence of non-nicotine-containing ecigarettes may be less likely to promote smoking behaviour, given the lack of nicotine exposure.…”

Section: Resultsmentioning

confidence: 99%

Electronic cigarette use and smoking initiation among youth: a longitudinal cohort study

Hammond

Reid

Cole

et al. 2017

CMAJ

Self Cite

156

155

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“…ENDS are widely available through different channels [19–22] and in-store marketing has been increasing [23, 24]. Previous studies show that vape shops play an important role in providing information [24, 25].…”

Section: Introductionmentioning

confidence: 99%

A qualitative assessment of business perspectives and tactics of tobacco and vape shop retailers in three communities in Orange County, CA, 2015–2016

Yang

Lee

2018

Arch Public Health

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BackgroundIn response to the growing awareness and use of electronic nicotine delivery systems (ENDS), or e-cigarettes, the U.S. Food and Drug Administration asserted its regulatory authority over ENDS in May 2016. Federal, state, and local regulatory action on ENDS may have significant and unique impacts on specialty ENDS retailers, including tobacco and vape shops. The purpose of this study is to describe the commercial motivations of vape shops in minority communities as business entities whose financial interests and actions may be particularly impacted by regulation of ENDS.MethodsSpecialty tobacco and vape retail stores in three minority communities were identified through an online search and community canvassing. Key informant interviews were conducted with tobacco and vape shop owners or managers discussing the business interests and tactics of selling ENDS for their store. Interview data were coded and analyzed for major themes.ResultsInterviews with 18 tobacco shops and 9 vape shops were completed. Tobacco shops’ reasons for carrying e-cigarettes were business oriented, focused on maintaining their customer base. In comparison, vape shops opened because of the owner’s positive experiences with e-cigarettes and belief in the potential of e-cigarettes to help people quit or reduce smoking. Tobacco shops mainly see their customers as using e-cigarettes to quit smoking whereas vape shops reported their customers using e-cigarettes for more varied reasons. Tobacco shops are much more limited in their marketing than vape shops, which rely heavily on social media and experimentation with other forms of marketing.ConclusionsTobacco shops and vape shops differ in their rationale and approaches to the business of e-cigarettes. Vape shops engage in a wide range of activities that stabilize their financial interest and increase their influence with customers and within the vape community. In order for regulatory policymaking and tobacco control interventions to maximize effectiveness, the actions of vape shops in promoting ENDS use and influencing policy debates must be taken into account.

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Retail availability and marketing of electronic cigarettes in Canada

Abstract: E-cigarettes with and without nicotine are widely available and marketed at a variety of retail outlets in Canada. "Illegal" sales of nicotinecontaining e-cigarettes were predominantly found at vape shops and online outlets, suggesting limited compliance with existing regulations.

Cited by 43 publications

References 8 publications

Overview of Electronic Nicotine Delivery Systems: A Systematic Review

Overview of Electronic Nicotine Delivery Systems: A Systematic Review

Electronic cigarette use and smoking initiation among youth: a longitudinal cohort study

A qualitative assessment of business perspectives and tactics of tobacco and vape shop retailers in three communities in Orange County, CA, 2015–2016

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