Retail Customer Acceptance Toward QR Code Payment System in Malaysia

Hairani, Norfazlirda; Hanan, Farah; Omar, Mohd Faizal; Khalid, Khalizul; Muhamad, Mahathir

doi:10.1007/978-3-030-69221-6_38

Cited by 3 publications

(2 citation statements)

References 17 publications

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“…2023), the use of QR code payments for retail consumers can be influenced by social expectations and perceived value. In addition, Hairani et al (2021) show that ease of use, social influence, and safety can influence retail customers in payments using QR codes. The Thai government released a QR Code financial transaction service called PromptPay in 2019 (Bui & Luong, 2023;Chaveesuk & Piyawat, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Dynamic cross-border payment preferences: A qualitative study of Indonesian expatriates in Thailand and Malaysia

Kurniawan,

Achjari

2024

Banks and Bank Systems

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Along with the development of global digitalization, international financial transactions are also advancing. In response, Indonesia (Bank Indonesia) collaborated with Malaysia and Thailand by launching Local Currency Settlement (LCS) integrated with Quick Response (QR) codes to reduce the use of dollars in cross-border transactions. Therefore, this study aims to investigate the Indonesian customer (Indonesian expatriates) preferences for payment methods provided by Bank Indonesia, specifically in the context of facilitating cross-border transactions. The number of research participants was 50 Indonesian expatriates (36 in Thailand, 14 in Malaysia), who were purposefully selected based on the criteria of being Indonesian traveling, studying, or residing in Thailand and Malaysia while maintaining Indonesian bank accounts. To identify these preferences, this study uses qualitative research using the Analytic Hierarchy Process (AHP) method. Based on the Hierarchical analysis, the results show that the main alternatives in payment method preference in Thailand and Malaysia show that Visa is still the most dominant in cross-border transactions. Across hierarchical criteria, including trust, speed, usability, installment flexibility, timing, and offering interest-free installment plans, Visa consistently outperformed QR Codes and Cash. Nonetheless, it is essential to highlight that QR Codes scored the highest in the criteria of Ease of Use in Malaysia. While in Thailand, QR codes achieved the highest score in terms of cost-effectiveness.

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Section: Literature Reviewmentioning

confidence: 99%

Dynamic cross-border payment preferences: A qualitative study of Indonesian expatriates in Thailand and Malaysia

Kurniawan,

Achjari

2024

Banks and Bank Systems

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“…Despite the proven benefits of QR code mobile payment, penetration rates in Malaysia are quite low and slow, and the technology is still in its early stages (Hairani et al, 2021;Hajazi et al, 2021;Osman & Din, 2022). This study is therefore motivated to explore this area, where empirical research is still lacking and unestablished globally (Ashrafi & Easmin, 2023;Chang et al, 2021), even more so in emerging countries such as Malaysia (Aris et al 2022).…”

Section: Introductionmentioning

confidence: 99%

Predicting intention to use QR code mobile payment among Malaysian Muslim millennials

Wan Nawang,

Syabil Nazhan Ahd.Moess

2023

JMIFR

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Financial transactions in the digital age have shifted from traditional to digital systems. With the proliferation of smartphones and the internet, cashless payments via smartphone or mobile payment system are becoming more popular. Quick Response (QR) code mobile payment is one of the cashless payment options available today. Using the extended theory of Technology Acceptance Model (TAM), this study investigates the intention of Malaysian Muslim millennials to opt for QR code mobile payment. The study was conducted as a cross-sectional study with a convenience sample. Data was collected through a questionnaire distributed via Google forms on various social media applications. Multiple linear regression analysis was used to analyse the data. The results showed that perceived usefulness, perceived risk, hedonic motivation, and performance expectancy have a significant influence on the intention of Malaysian Muslim millennials to use QR code mobile payment as a payment method. Perceived ease of use and social influence, on the other hand, were not predictors of intention to use QR code mobile payment. This study contributes to filling the gap in the literature on technology acceptance, digital payments, and consumer behaviour. At the same time, this study can serve as a basis for QR code developers and retailers to better understand and serve their customers, and for the government to integrate more QR code applications into many government-provided services.

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Factors affecting Gen Z’s intention to use QR Pay in Vietnam after Covid-19

Minh Sang

2023

Innovative Marketing

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The objective of this study was to examine the determinants that impact the inclination of Generation Z individuals to use QR Pay in the context of Vietnam following the COVID-19 pandemic. In order to gather the necessary data, this study conducted a survey among a sample of 415 individuals who were customers of the relevant service or product. The survey was conducted using the Google Forms platform from September 2022 to January 2023, employing a convenience sampling approach. This paper constructed a research model utilizing the technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) frameworks. Then, it analyzed the data using partial least squares structural equation modeling (PLS-SEM). Principal findings indicate that attitude, COVID-19 impact, personal innovativeness, perceived compatibility, perceived ease of use, perceived usefulness, and social influence are significant determinants of Vietnamese Gen Z’s intention to adopt QR Pay. This study provides valuable insights into the factors affecting Gen Z customers’ behavior toward technology adoption in Vietnam under the shadow of the COVID-19 pandemic. The findings can benefit business managers and policymakers, as they can better understand the factors that influence customers’ technology adoption and develop effective strategies to enhance customers’ acceptance of technology. AcknowledgmentThe author wishes to convey heartfelt gratitude to all consumers who took the time to complete the survey. Furthermore, heartfelt gratitude is extended to all parties involved, as well as the Ho Chi Minh City University of Banking, for their incredible support and help, which contributed considerably to the completion of this study.

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Retail Customer Acceptance Toward QR Code Payment System in Malaysia

Cited by 3 publications

References 17 publications

Dynamic cross-border payment preferences: A qualitative study of Indonesian expatriates in Thailand and Malaysia

Dynamic cross-border payment preferences: A qualitative study of Indonesian expatriates in Thailand and Malaysia

Predicting intention to use QR code mobile payment among Malaysian Muslim millennials

Factors affecting Gen Z’s intention to use QR Pay in Vietnam after Covid-19

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