“…There are a number of studies focusing on issues such as managing small and market towns, the role of partnerships, how to counter decline, the relationship between different service functions, the impact of shopping developments, and ways to increase loyalty to local market towns (e.g. Caffyn, 2004;Collis et al, 2000;Hallsworth and Worthington, 2000;Phillips and Swaffin-Smith, 2004;Powe and Shaw, 2003;Thomas and Bromley, 1995;Worthington, 1998). Whilst important and interesting, this literature does not perhaps fully integrate retail and consumer developments in terms of behaviours and networks of locations and activities.…”