2013
DOI: 10.5897/ajbm12.1133
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Retail patronage of Sowetan consumersafter 1994

Abstract: Changes in retail patronage in the South African retailing environment since the advent of democracy in 1994 need to be further researched. Various factors have played a role in making the South African retail environment the dynamic place it is. Some of the major changes include the new retail planning that has occurred since democracy and the effect it has had on the disadvantaged black township areas. The aim of this study was to examine the influence of inshopping and outshopping as special instances of re… Show more

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Cited by 11 publications
(5 citation statements)
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“…Formal small businesses -of which the majority of small businesses operating within Soweto can be classified as (Njiro, Mazwai & Urban 2010:3)form part of the registered business infrastructure of South Africa, which pay taxes and other levies to different levels of government (Du Plessis, Strydom & Jooste 2012:56;Ligthelm 2013:59;Strydom 2015:464). Because the majority of previous studies (Badenhorst-Weiss, Cilliers & Eicker 2014; Nkosi, Bounds & Goldman 2013;Olawale & Garwe 2010;Strydom 2013Strydom , 2015 conducted within townships were focused on formal small business because of the notion that informal small township businesses are unsuccessful and unproductive, the focus of this research is on formal small businesses operating within Soweto. Table 1 provides a summary of the research methodology used to conduct the 2014 Soweto study.…”
Section: Methodsmentioning
confidence: 99%
“…Formal small businesses -of which the majority of small businesses operating within Soweto can be classified as (Njiro, Mazwai & Urban 2010:3)form part of the registered business infrastructure of South Africa, which pay taxes and other levies to different levels of government (Du Plessis, Strydom & Jooste 2012:56;Ligthelm 2013:59;Strydom 2015:464). Because the majority of previous studies (Badenhorst-Weiss, Cilliers & Eicker 2014; Nkosi, Bounds & Goldman 2013;Olawale & Garwe 2010;Strydom 2013Strydom , 2015 conducted within townships were focused on formal small business because of the notion that informal small township businesses are unsuccessful and unproductive, the focus of this research is on formal small businesses operating within Soweto. Table 1 provides a summary of the research methodology used to conduct the 2014 Soweto study.…”
Section: Methodsmentioning
confidence: 99%
“…In this article, business age and annual growth in income were selected as predictors of small retailers' survival. Strydom 2013Strydom , 2015. According to Ligthelm (2013:73), informal small businesses operating within townships are not regarded as the foundation of successful and productive township small businesses.…”
Section: Predictors For the Survival Of Small Retailersmentioning
confidence: 99%
“…After 1994, the new South African government prioritised the development of black-owned businesses, which included the development of small businesses in townships (Rogerson & Rogerson 1997:33) Although the Gauteng Department of Economic Development acknowledged the numerous initiatives aimed at developing townships (which included the erection of large shopping malls), they were concerned that townships were still characterised by low levels of entrepreneurial activities, a low survival rate of small businesses and a lack of business skills by the owners and managers of these businesses (Gauteng Department of Economic Development 2014:4-5). Research by Strydom (2013Strydom ( :2870 on the patronage of Sowetan retailers established that the high-income group still mainly bought high-value items outside the township and that individuals shopping within the township (so-called inshoppers) formed part of the middle-to lower-income groups. It therefore seems that the retailers located within Soweto have mainly been serving the price-sensitive inshoppers (Strydom 2011(Strydom :2870.…”
Section: Introductionmentioning
confidence: 99%
“…By not paying an additional fee to receive inventory faster, the retailers are focused more on being costefficient than responsive. As transportation costs could influence the price of the product and retailers in Soweto are mainly serving price-sensitive customers (Strydom 2013(Strydom :2870, an increase in the price of a product could negatively influence sales. If a small business paid a supplier more than its competitors to receive its inventory faster, it would increase responsiveness but at the same time decrease cost-efficiency, which could lead to a loss of sales because of subsequent higher prices.…”
Section: Higher Payment Than Competitors For Faster Deliverymentioning
confidence: 99%
“…The development of the retail industry in Soweto had a positive impact not only on the township in terms of increasing employment opportunities and stimulating economic growth (Gauteng Quarterly Bulletin 2012:26) but also in influencing the management of these businesses as opposed to how they were operated in the previous basic retail infrastructure (Nkosi et al 2013:4;Strydom 2011:151). Although Soweto had moved from unplanned, scattered formal and informal businesses to a township with modern shopping centres by 2012 (Strydom 2015:463), the retail patronage of Sowetan retailers showed that high-value items were still mainly bought outside the township by the high-income group and that the individuals shopping within the boundaries of the township come from the middle-to lower-income groups (Strydom 2013(Strydom :2870). Therefore, it seems that Sowetan retailers are mainly serving those price-sensitive customers who still shop within the township boundaries.…”
Section: Introductionmentioning
confidence: 99%