“…Bielen and Demoulin, 2007), quality (e.g. Jamal and Naser, 2002), information quality (Goetzinger et al, 2007), image (Ryu, Han, and Kim, 2008;Prayag, 2008), value perception (Sweeney et al, 1996;Parasuraman and Grewal, 2000;Eggert and Ulaga, 2002;Petrick and Backman, 2002;Gallarza and Saura, 2006), and so on. Grønholdt et al (2000) affirm that customer satisfaction is a key issue for every company wishing to increase customer loyalty and thereby improve business performance.…”