“…As for the modelled region and market and its calibration, the total population for the modeled region is 440,000 inhabitants. Based on a data set of household characteristics and food shopping behavior used in (Lundberg and Lundberg, 2010), distributions of household categories (single, single father/mother, couple with/without children), number of persons in a household, and ownership of cars were set. Further, estimates of daily consumer purchase (household representative), visits for each food store and gas station (depending on the size) could be done using the data set.…”