Retailers’ Commitment to Sustainable Development and Store Brand Equity: A Comparison between Consumers in France and Spain

Ruiz‐Molina, María‐Eugenia; Lavorata, Laure

doi:10.1108/978-1-78714-553-520181009

Cited by 3 publications

(18 citation statements)

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“…SRMR of the estimated model was 0.103. The results of the study allowed us to support the assertion that RCSD has a positive and significant effect on store equity, hypothesis H3, as indicated by previous works, e.g., [2,48,51]. Similarly, the perceived value positively influenced the generation of store equity, in line with other studies [15,67,78], corroborating hypothesis H2.…”

Section: Measurement Instrument Validation Processsupporting

confidence: 87%

“…Several studies concluded that hypermarkets that adopt sustainable practices improve their competitiveness [12,46], and as a result, enjoy a better corporate image and market position [6], as conscientious consumers establish a loyal relationship with retailers that they consider to be ethical [28,30,47,48].…”

Section: Retailers' Commitment To Sustainable Development As Perceived By Consumersmentioning

confidence: 99%

“…RCSD and store equity are constructs that are related in the context of the hypermarket commercial format, in the sense that sustainability initiatives have a positive impact on store equity [65]. Likewise, evidence has been found that identifies RCSD as a determinant of store equity [48,63,66,67]. Retailers face increasing pressure to integrate ethical values into their operations, communicate their commitment to sustainability, and have these values perceived by consumers.…”

Section: Store Equity and Its Antecedentsmentioning

confidence: 99%

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Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets

2020

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The present paper analyzed the influence of ethically minded consumer behavior on retailer’s commitment to sustainable development as perceived by the consumer, and their contribution to the chain of relationships “store equity–loyalty–word of mouth communication”, in the context of retailing. Responses from 317 hypermarket customers in Ecuador were analyzed. The model was estimated using the partial least squares technique. The results show the sustainable development actions implemented by retailers, together with perceived value, contribute significantly to store equity creation, which explains customer loyalty and, ultimately, positive word-of-mouth communication. However, the most concerned consumers of ethical aspects value the retailer’s efforts towards sustainability to a lesser extent. The findings of this research allow developing a series of implications for the managers of these establishments.

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Section: Measurement Instrument Validation Processsupporting

confidence: 87%

Section: Retailers' Commitment To Sustainable Development As Perceived By Consumersmentioning

confidence: 99%

Section: Store Equity and Its Antecedentsmentioning

confidence: 99%

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Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets

2020

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“…In line with the above statement, the objective of this research is to analyse the impact of the RCSD on store equity through its main determinants, namely: store image, perceived quality and loyalty, and how these influence the intention of favourable consumer behaviour, following the calls to future research on this topic (e.g. Lavorata and Mugel, 2017;Ruiz-Molina and Lavorata, 2018;Mar ın-Garc ıa et al, 2019). In other words, the present study aims at finding an answer to the following research question: RQ.…”

Section: Introductionmentioning

confidence: 94%

“…As a result, they enjoyed a better corporate image and market position (Gonzalez-Lafaysse and Lapassouse-Madrid, 2016; Lavorata and Mugel, 2017; Cuesta-Valiño et al. , 2019), establishing a relationship of loyalty with consumers aware of sustainability (Richards and Zen, 2016; Charriãre and Morin-Delerm, 2011; Buerke et al. , 2017; Ruiz-Molina and Lavorata, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Does sustainability drive to create store equity? A proposal through image, quality and loyalty

Sanchez-González

Saura

Ruiz‐Molina

2021

IJRDM

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PurposeThe present research aims to analyse the retailer's commitment to sustainable development (RCSD) perceived by the consumers and how it contributes to store equity creation through image, perceived quality and loyalty.Design/methodology/approachA primary research was conducted through a structured questionnaire to analyse the relationships between the variables included in the proposed model. The fieldwork was conducted in 2019, obtaining responses from 617 retail consumers from four cities in Ecuador – Quito, Guayaquil, Cuenca and Machala – obtained. A structural equation model is estimated with the partial least squares technique.FindingsThere is evidence in favour of the contribution of sustainability to store equity. The positive influence of RCSD on perceived quality and the impact of the latter, together with store image, contribute to loyalty, which emerges as a critical construct in building store equity.Research limitations/implicationsSome limitations of the present study – geographic scope limited to Ecuador, analyses restricted to food retailers and pre-COVID-19 data collection – may open new research opportunities replicating the study in other regions for other retail activities and in the post pandemic context.Practical implicationsThe retailer's actions demonstrate a commitment to economic, social and environmental sustainability. As a result of this, the establishment's perceived quality improves, which is of interest to academics and retail management professionals.Originality/valueThe present research provides evidence on the chain of effects that explains the positive contribution of RCSD to store equity creation in grocery retailing.

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Literature Review

Perera

Nayak

Nguyen

2022

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

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Retailers’ Commitment to Sustainable Development and Store Brand Equity: A Comparison between Consumers in France and Spain

Cited by 3 publications

References 71 publications

Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets

Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets

Does sustainability drive to create store equity? A proposal through image, quality and loyalty

Literature Review

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