Retailing in the nonprofit sector: an exploratory analysis of church‐connected retailing ventures

Ford, John B.; Mottner, Sandra

doi:10.1002/nvsm.224

Cited by 19 publications

(19 citation statements)

References 18 publications

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“…There is, in fact, a pressing need to increase the use of marketing devices (The Economist, 2001;Goldman, 2002) by religious organisations as they face the secularisation of society and a general decrease in attendance and voluntary activity (Cimino and Latin, 1999;Ford and Mottner, 2003). The lack of people creates difficulties in obtaining financial (Abreu, 2005) and material resources.…”

Section: Religious Marketingmentioning

confidence: 98%

The brand positioning and image of a religious organisation: an empirical analysis

Abreu

2006

J of Philanthropy and Mktg

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Brand positioning and image development are important topics for any religious organisation wishing to provide an effective service to the public. It follows that in a world with increasing religious options, the position strategy decision and the brand position statement are essential aspects of a fully responsive religious organisation. To investigate these issues the author presents the findings of a study that compared the brand position of a Catholic shrine in Portugal, i.e. the sanctuary of Fátima, with the image of the shrine as perceived by its pilgrims. The paper also attempts to offer a definition of religious marketing and explores some possible antecedents of effective brand positioning within this particular field. Copyright © 2006 John Wiley & Sons, Ltd.

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Section: Religious Marketingmentioning

confidence: 98%

The brand positioning and image of a religious organisation: an empirical analysis

Abreu

2006

J of Philanthropy and Mktg

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“…Numerous nonprofit organizations (such as Goodwill, Habitat for Humanity, Salvation Army, local ministries, and others) operate thrift stores to support their service missions (Ford and Mottner, 2003). Some schools are operating thrift stores as training opportunities for vocational training students (Stucke, 2005).…”

Section: Environmental Context For Inquirymentioning

confidence: 99%

Toward an understanding of thrift store donors

Mitchell

Montgomery

Rauch

2009

J of Philanthropy and Mktg

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An increasing number of service organizations are developing thrift stores (or, second hand stores, charity shops) to raise resources to support their mission-directed activities. Such stores seek donated merchandize. . .sell it . . .and use the proceeds to support their service efforts. The purpose of the study is to examine the processes by which thrift store donors: (a) determine that donation of pre-owned merchandize is desirable, (b) get information about competing donation outlets, and (c) select which organization(s) are appropriate for their particular merchandize donation. A web survey was administered to assess these processes. The results will allow organizations to critically evaluate their existing thrift store practices against donor preferences in the interest of continuous improvement.

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“…Research into the application of traditional marketing techniques to the nonprofit sector analyzes, for example, the traditional marketing mix: pricing, product policy, channels of distribution, and communications (Ford and Mottner 2003;Mindak and Bybee 1971;Shapiro 1974;Wenham et al 2003). Several authors consider advertising, promotion, and public relations in nonprofit organizations (Aldrich 2004;Hooper and Stobart 2003;Peattie 2003;Self 2001;West and Sargeant 2004).…”

Section: Operative Marketing In Nonprofit Organizationsmentioning

confidence: 98%