“…If one were receiving the help, would the amount of help be more important than the helper's willingness? Although the concepts of personalism (i.e., when we perceive actions to be directed toward us) and hedonic relevance (i.e., whether someone's actions make us feel good or bad) were introduced in the early days of attribution theory (Jones & Davis, 1965; see also Jones, 1990), comparatively little research has addressed them (e.g., DeRidder, Schruijer, & Rijsman, 1999;Enzle, Harvey, & Wright, 1980;Jones & deCharms, 1957). One might also wonder how employers, who may be primarily interested in productivity, would view two workers, one of whom has an unwilling attitude but accomplishes a great deal, and another who has a willing attitude but accomplishes less.…”