Rethinking business segmentation: a conceptual model and strategic insights

Weinstein, Art; Brotspies, Herbert

doi:10.1080/0965254x.2017.1384750

Cited by 30 publications

(22 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Figure 2 also shows, by means of vectors, the dynamics of collaborative relations between economic agents with and without commercial contributions for the supply of goods or services. It is clear that the supply chain is a complex system with B2B2C (business-to-business-to-consumer) characteristics, because tile manufacturers are increasingly oriented towards disintermediation of the commercial relationship by directly interacting with architects and designers overtaking distributors (Brotspies and Weinstein 2018). This relational network, typical of industrial districts, is a powerful enabling factor for industrial symbiosis and the implementation of the circular economy.…”

Section: Objective and Scopementioning

confidence: 99%

Identifying the Equilibrium Point between Sustainability Goals and Circular Economy Practices in an Industry 4.0 Manufacturing Context Using Eco-Design

et al. 2019

View full text Add to dashboard Cite

For manufacturing companies, the transition to circular business models (CBMs) can be hampered both by the lack of relevant data and by operational tools. Eco-design, associated with Industry 4.0 IoT (Internet of Things) technologies, can be an effective methodological approach in developing products that are consistent with the principles of the circular economy. The reason is that, in the design phase, decisions are made that can significantly influence the degree of sustainability of products during their lifecycle. Therefore, in the manufacturing environment, eco-design represents an innovative approach to include sustainability among the traditional industrial variables such as functionality, aesthetics, quality, and profit. This study aimed to test eco-design as a tool to define the equilibrium point between sustainability and circular economy in the manufacturing environment of ceramic tile production, and to demonstrate how new business opportunities can be created through evolution from a linear to a circular business model, thanks to IoT and Industry 4.0 technologies used as enabling factors. The main result of this paper was the empirical validation in a manufacturing environment of sustainability paradigms through eco-design tools and digital technologies, proposing the circular business model as an operational tool to promote the competitiveness of enterprises.

show abstract

Section: Objective and Scopementioning

confidence: 99%

Identifying the Equilibrium Point between Sustainability Goals and Circular Economy Practices in an Industry 4.0 Manufacturing Context Using Eco-Design

et al. 2019

View full text Add to dashboard Cite

show abstract

“…Challenges for segmentation in business-to-business markets are characterized in several ways that make them very different. An in-depth understanding of how-to segment is necessary to guide the best decisions leading to profitable targeting (Brotspies & Weinstein, 2019).…”

Section: Introductionmentioning

confidence: 99%

Retailer Segmentation as A Strategy for B2B Marketing using A Two-Level Clustering Analysis

Prasetya¹,

Najib²,

Mahliza³

2022

KBI

View full text Add to dashboard Cite

This paper aims to explore the possibility of identifying retailer segments. Data is the foundation of segmentation that helps identify the critical value drivers, select the appropriate engagement level and decide the retailer engagement. This study proposes a new approach that considers two-stage clustering for retailer segmentation and behavioural analysis among building materials companies in Indonesia. The alignment could provide a practical managerial approach to finding competitive advantage and a better understanding of sales opportunities. Retailer segmentation can be done differently from the most relevant sales perspective. In this study, we propose an alternative method for retailer segmentation based on two-stage clustering. First, segmentation is based on three categories of the size of order: a very potential group of customers in which the order size is large, a middle group and a group where the order size is small. Second, segmentation based on personal value is a relational perspective that considers the behavioural analysis from the manufacturer-retailer relationship.

show abstract

“…Strategic leaders aim to employ a feasible environment for employees for better forecasting of attaining various aims and objectives. There are segments of businesses where the element of rethinking is dominant through the strategic insights and conceptual building of models in business markets [10] [14]. Companies improve the skills of thinking through various implications of strategic while the prevalence of leaderships could be dominant for the effectiveness of organizational structure over the markets.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Strategic Leadership on Competitive Advantage: The Mediating Role of Ambidexterity and Information System: Evidence from Islamic Banks in Jordan

Sibghatullah

Raza

2020

IJIIS

View full text Add to dashboard Cite

The purpose linked with the existing study is to examine the impact of strategic leadership on the competitive advantage of the Islamic banks in Jordan. The mediating analysis of organizational ambidexterity and information system among the links of strategic leadership on the competitive advantage of the Islamic banks in Jordan also included in the aim of the ongoing study. This study has executed the quantitative techniques of data collection through which data has been gathered from the employees of the Islamic banks by using questionnaires. The analysis part of the existing study has been accomplished by using the AMOS. The results indicated that the positive nexus has been found among the links of strategic leadership and competitive advantage while the findings also exposed that the ambidexterity positive mediates among the links of strategic leadership and competitive advantage of the Islamic banks in Jordan. These findings provided the guidelines to the regulators while formulating regulation for competitive advantage along with leadership and also helpful for the future studies who aim to investigate this area in the future.

show abstract

Rethinking business segmentation: a conceptual model and strategic insights

Cited by 30 publications

References 18 publications

Identifying the Equilibrium Point between Sustainability Goals and Circular Economy Practices in an Industry 4.0 Manufacturing Context Using Eco-Design

Identifying the Equilibrium Point between Sustainability Goals and Circular Economy Practices in an Industry 4.0 Manufacturing Context Using Eco-Design

Retailer Segmentation as A Strategy for B2B Marketing using A Two-Level Clustering Analysis

The Impact of Strategic Leadership on Competitive Advantage: The Mediating Role of Ambidexterity and Information System: Evidence from Islamic Banks in Jordan

Contact Info

Product

Resources

About