The proposed article takes a closer look at economic factors that are crucial for the development of the Song and Dance Celebration in a long-term. Individual contributions of amateur artists are essential for sustaining the tradition because of several reasons. Firstly, amateur arts in its essence are oriented at selfinitiative. Therefore, certain financial responsibility should be taken at the lowest, individual level. Secondly, as amateur art in Latvia is strongly supported by the public authorities, stronger emphasis on individual contributions is a way to share risks and strengthen diversity of funding sources, which is especially significant in the context of negative demographic tendencies and uncertainty of economic developments. Quantitative survey of amateur artists in 11 municipalities and 4 focus group discussions were conducted. The survey results confirm the opinions expressed in the focus group discussions that the amateur art community in Latvia is not ready to increase their financial contributions for participatory activities. In their opinion, public funding should cover costs for rehearsal venue, salary of the leader of the amateur art group, transport costs for the tours in Latvia and costs for concert costumes. The key argument is the public responsibility for safeguarding the tradition of the Song and Dance Celebration. The participants are willing to finance by themselves informal events and participation fee that covers small everyday expenses. The authors can assume that participants feel comfortable with and can justify such expenditure that increases their social capital and strengthens their belonging to the community (amateur choir or dance group).