Rethinking the Sustainable Plastic Packaging for Foodstuffs

Pamfilie, Rodica; Jurconi, Alexandru

doi:10.31410/itema.2018.1102

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Transposing the principles of circular economy, the Directive provides that all plastic packaging on the Internal Market to be recyclable or reusable by 2030, thus resulting a fresh system of relationships and flows between the key players of the beverages supply chains, in general, and of the soft drinks one, in particular. This new reality has to be hastily and accurately acknowledged by the consumers (Pamfilie and Jurconi, 2018;Teodor, et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Designing a Multi – Directional Communication Model for Eco – Innovation in the Soft Drinks Packaging

Jurconi¹,

Pamfilie²,

Lupu³

2021

New Trends in Sustainable Business and Consumption

Self Cite

View full text Add to dashboard Cite

The enforcement of the provisions of the Directive EC 2019/904 -also known as the Single Use Plastic (acronym, SUP) Directive -results in the adoption of the implementation acts by all Member States, aiming to challenge the way that food products and beverages are packed. In this given context, European soft drinks industry, retailers, governments and consumers are currently working together in order to design implementation acts (EU and governments' decisions, laws, regulations, procedures, norms, etc.) that have to incorporate a balanced consideration to the business needs, from one side, and to the ones for a cleaner environment, from the other. A particular aspect of this fragile relationship is the way that the European beverage industry would address SUP Directive's specific requirement for a minimum uptake of the recycled content of polyethylene terephthalate (rPET) in the soft drinks bottles. The purpose of this article is to model the process through which the industry could turn a legal compliance matter -the one of placing on the market plastic bottles with an ever-increased rPET content -into a public communication opportunity of the eco -innovation over the soft drinks supply chain.

show abstract

Section: Introductionmentioning

confidence: 99%