Rethinking the value of events for event attendees: Emerging themes from psychology

Kitchen, Eliza; Filep, Sebastian

doi:10.4337/9781788114363.00014

Cited by 6 publications

(4 citation statements)

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“…It is hoped that the new conceptual model will be used to guide further research on festivals and well-being. Thus, this paper answers the call for more studies on how festivals could promote individuals' well-being (Brownett, 2018;Kitchen and Filep, 2019), and is in line with the Third United Nations Sustainable Development Goal: to explore opportunities to promote health and well-being at all ages. Since this paper uses a literary festival as a case study, it also answers Wood et al's (2018) call for more studies on well-being at events that include literature and writing.…”

Section: Discussionsupporting

confidence: 53%

The role of literary festival attendance in generating attendees' health and well-being

Rossetti

2021

IJEFM

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PurposeThis paper examines the under-investigated well-being outcomes of literary festival attendance. It is an exploratory study into how a festival contributes to attendees' overall well-being. Drawing from the literature on well-being and festival studies, this paper seeks to understand the well-being dimensions generated by festival attendance and the factors that promote attendees' health and well-being.Design/methodology/approachThis exploratory study adopts an inductive and interpretivist approach. Observations, 45 on-site interviews and 17 follow-up interviews were undertaken at one literary festival in Ireland. Thematic analysis was used to analyse data and identify key themes.FindingsThe findings reveal that attendees perceived a sense of well-being that included five interconnected dimensions: social, mental, emotional, spiritual and physical. Results also show that five factors generated attendees' overall well-being: festival programme, social environment, place, weather conditions and attendees' background.Originality/valueThis paper presents a new comprehensive model that shows that festival attendance has the potential to generate five interconnected dimensions of attendees' well-being. The model also captures the five main factors that can promote attendees' health and well-being. The model is proposed to guide further research on attendees' overall well-being is associated with festival attendance.

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Section: Discussionsupporting

confidence: 53%

The role of literary festival attendance in generating attendees' health and well-being

Rossetti

2021

IJEFM

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“…Our research is positioned in the field of event and festival studies combined with features of positive psychology around well-being. The general well-being effect of music festival attendance is noted in several festival studies (Kinnunen and Haahti 2015;Webster and McKay 2016), but detailed investigations of its dimensions and how it is produced are somewhat scarcer (Kitchen and Filep 2019). However, the tendency to handle different well-being dimensions has moved from traditional festival motivational studies towards more specific well-being studies (for instance, Saragih and Amelia 2020).…”

Section: Concept Of Well-beingmentioning

confidence: 99%

Impacts of the COVID-19 pandemic on music festival attendees

Kinnunen

Honkanen

2021

Pop. Mus.

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As festivals were cancelled or people were afraid of participating in mass gatherings during the COVID-19 pandemic, the well-being effects of festival participation were missed. How can these missed hedonic, eudaimonic or social well-being impacts be described, and how has the prolonged absence of live music events and the cancellation of the festival summer influenced attitudes towards festivals? Research data comprised nearly 13,000 responses to the Finnish Festival Barometer 2020 at a time when all the large festivals had been cancelled. Clustering the COVID-19 related questions led to three segments named Covid-cautious, Music-driven and Experience-oriented. The findings indicate challenges for event organisers, particularly in terms of communality. The theoretical contribution of this study is in scrutinising the well-being effects of festival attendance at a time when festivals were banned. Thus, survey participants could say the factors they missed most, revealing the most important well-being dimensions for their festival attendance.

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“…Many DMOs and sporting event organisations (SEOs) work together while they design iconic brand experiences to enhance the destination brand. DMOs often highlight the positive psychological factors to influence attendance such as the “festivalization” and socialisation of events (Mair, 2019), personal benefits (Kitchen and Filep, 2019) and wider symbolic and heritage meanings shared among brand communities (Morgan, 2008). Some benefits include enhanced senses of belonging, increased community engagement and spurring a spirit of volunteerism (Robertson et al ., 2018; Lockstone-Binney and Ong, 2021).…”

Section: Introductionmentioning

confidence: 99%

Transformative service research approaches for visitor experiences in major sporting events

Steriopoulos

Ooi

2023

IJEFM

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PurposeThis research conceptualises the hallmark event, Melbourne Cup in Australia, as a major sporting brand experience. While numerous studies have explored consumer engagement and experiences in major sporting events, few research studies highlight the negative issues, such as alcoholism, gambling and violence, that may affect consumer engagement and experience. This article addresses the challenges and opportunities of providing immersive and transformative experiences through transformative service research (TSR) approaches when such negative issues are swirling around.Design/methodology/approachThe paper is conceptual. It uses the example of Melbourne Cup to illuminate aspects of the conceptual framework.FindingsThe article unpacks a myriad of positive and negative immersive brand experiences and contributes a conceptual framework to understand the sporting brand experience phenomenon and shows how authentically responsible marketing approaches can improve the sport spectator experience.Research limitations/implicationsInsights from the extended TSR framework presents implications for various organisations that are involved with strategic destination marketing approaches. It guides key stakeholders to engage in dialogue and collaborate in order to improve the attendee transformative experience. Inviting collaborators will facilitate the exchange of ideas that will improve event organisation. Consistent approaches among hospitality service providers would improve alcohol service and create a safe environment for attendees. The TSR framework guides players of the experience to engage in meaningful dialogue with a common goal to improve consumer wellbeing. Education and training therefore are key elements in the consumer sporting brand experience.Practical implicationsThe adapted TSR framework offers insights to destination marketers such as sporting agencies, tour operators and sporting organisations/clubs. Marketers may promote bigger sporting events and organise tours via travel agencies and ignore key elements that may influence attendee decision. Destination marketing organisations (DMOs) can use the framework to promote effective planning and the key initiatives that the iconic event is involved with. The framework can be used as a guide to manage similar international events. Events of major or mega size and international reputation need specific frameworks that address crowd behaviours of similar sizes.Originality/valueAn extended transformative service approach is being conceptualised for major sporting brand experiences. Practical implications are also highlighted for DMOs when raising the profile of city brands.

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Rethinking the value of events for event attendees: Emerging themes from psychology

Cited by 6 publications

References 0 publications

The role of literary festival attendance in generating attendees' health and well-being

The role of literary festival attendance in generating attendees' health and well-being

Impacts of the COVID-19 pandemic on music festival attendees

Transformative service research approaches for visitor experiences in major sporting events

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