“…For example, newly synthesized GPCRs may contribute to the biogenic function of the endoplasmic reticulum, a membrane with just ∼5% cholesterol ( 7 , 20 , 62 , 63 ), by scrambling phospholipids to promote membrane bilayer assembly ( 64 , 65 , 66 , 67 ). Third, the cholesterol concentration in bovine rod outer segment disks which house rhodopsin is low, ∼10% ( 68 ), suggesting that opsin-mediated phospholipid scrambling in disks occurs constitutively ( 69 , 70 , 71 ) to offset the bilayer disrupting activities of ATP-driven transporters ( 4 , 72 ).…”