RETRACTED: Analyze on the Tourism Value of Traditional Costume Culture Resources in South Jiangsu District and the Development of Tourism Products

Abstract

There are abundant traditional costume resources in south Jiangsu district, such as Suzhou embroidery, clothes of watery town, blue print cloth and the others. These resources have powerful tourism values, but there are some shortages on their development, such as lack the core competitiveness product, the product grade is very low, and the brand awareness is weak, etc. So it is valuable and necessary to develop the tourism programs and merchandise with the traditional costume elements. Then we should encourage original design to inhance the competitiveness, increase the product level, win the high level consumer, propose the brand building to reach the sustainable development.

Entrepreneurial artisan products as regional tourism competitiveness

“…Some artisan villages have contributed by making these products for retail to the tourism sector but this does not reflect the extent of the opportunities and potential for tourism development and that also faces major challenges, including product competition and trends in the exchange rate markets (Hieu and Rasovska, 2017). Some studies have focussed on this artisanal type, embroidery, as a competitive product, even while only a few studies have approached this question (Câmara, 2011; He and Zhang, 2013; Hieu and Rasovska, 2017; Patke, 2015; Scrase, 2003).…”