RETRACTED ARTICLE: Multi-model fusion based satellite image classification using versatile unsupervised vector zone (VUVZ) fusion and intensive pragmatic blossoms (IPB) technique

Swathika, R.; Sharmila, T. Sree

doi:10.1007/s11042-019-07872-y

Cited by 3 publications

(1 citation statement)

References 24 publications

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“…In this era of rapid technological development, the pace of society's functioning, our ability to process information, and the impact of technology on social progress are all accelerating at an unprecedented rate. With the change and development of artificial intelligence, big data, cloud computing, VR/AR (virtual reality), and other technologies, artificial intelligence technology group, as the focus of China's scientific and technological construction, has become a national strategy and has been applied in all walks of life, such as medical care, education, e-commerce marketing, and so on [2]. e "cooperation" between AI and the advertising industry will not only be the application and practice of AI technology but also the "optimization and reconstruction of advertising industry".…”

Section: Introductionmentioning

confidence: 99%

Research on the Effect of Online Marketing Based on Multimodel Fusion and Artificial Intelligence in the Context of Big Data

Zhao

Lyu

Luo

2022

Security and Communication Networks

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Traditional online marketing methods use a single model to predict the advertising conversion rate, but the prediction results are not accurate, and users are not satisfied with the recommendation results. Therefore, this paper proposes an online marketing method based on multimodel fusion and artificial intelligence algorithms under the background of big data. First, it introduces big data technology and analyzes the characteristics of network advertising marketing model (RTB). Second, combined with multitask learning and fusion technology to improve the single model in advertising conversion rate prediction effect, prediction results to further improve the accuracy of results. Then, tF-IDF technology in artificial intelligence algorithm is used to measure the importance of advertising words in online marketing and calculate the contribution degree. Finally, according to XGBoost technology, the multitask fusion model of online marketing effect is classified. Experiments are used to analyze the effect of online marketing. Experimental results show that the proposed method can improve the accuracy of advertising conversion rate prediction and online sales of goods.

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Section: Introductionmentioning

confidence: 99%