2023
DOI: 10.1051/e3sconf/202345604002
|View full text |Cite|
|
Sign up to set email alerts
|

Retracted Article: Understanding the essence of immersive marketing for educational services and knowledge transfer

Nadiia Artyukhova,
Artem Artyukhov,
Robert Rehak
et al.

Abstract: The article deals with the creation of educational immersive marketing models. The concept of immersive marketing involves multi-vector interaction of internal and external stakeholders at the stage of creating a “wrapper” of an educational program. Immersive marketing is implemented from inside the university with the help of influencers (students who are involved in the joint preparation of educational scenarios in a virtual or real interactive environment), as well as from the outside due to the participati… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 125 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?