RETRACTED: The Amazing Race to India: Prominence in reality television affects destination image and travel intentions

The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show

“…Reality TV program or reality show serves the same position as movie or film and is a good environment for product placement (Tessitore et al, 2014). The diminishing effectiveness of traditional advertisement (Riley & Van Doren, 1992) prompts the marketer to find other media in promoting their brands.…”

“…Reality shows as well as films have superiority over traditional tourism advertisings. They can reach much wider audiences, not limited to travellers, but more general audiences (Tessitore et al, 2014).…”

“…Reality TV program projects more authentic images to viewers (Tessitore et al, 2014). It makes reality TV program is a perfect environment for product placement, as well as destination placement (Tessitore et al, 2014).…”

“…Reality TV program projects more authentic images to viewers (Tessitore et al, 2014). It makes reality TV program is a perfect environment for product placement, as well as destination placement (Tessitore et al, 2014). Reality TV program has gained popularity and became one of the frequently watched television program (Rose & Wood, 2005).…”

“…Reality TV program has gained popularity and became one of the frequently watched television program (Rose & Wood, 2005). Tessitore et al, (2014) has investigated the impact of depicting a destination in a reality show, and found that the perception of viewers of the destination, changed after watching the reality show, as well as the attitude and travel intention. This study will investigate deeper understanding on the impact of depicting destination on reality TV program based on the product placement perspective.…”