[Retracted] The Characteristics and Paths of the Dissemination of Intangible Cultural Heritage in the Form of Animation in the New Media Environment

Abstract

In recent years, the state and even the society pay more and more attention to the protection of the intangible cultural heritage. How to effectively protect and inherit the intangible cultural heritage is the main work at present. Based on the role and influence of animation in the protection of intangible cultural heritage, this paper systematically discusses the promotion role of animation in the inheritance and dissemination of intangible cultural heritage. First, the role of animation communication in the protection of intangible cultural heritage. Finally, this paper takes the combination of intangible cultural heritage culture and animation as an example to discuss and design the combination of intangible cultural heritage protection animation and specific cases. This paper regards animation as a cultural medium, which is of great significance to the effective protection, dissemination, and inheritance of the national intangible cultural heritage.

Animation Technology to Enhance Communication of Cultural Heritage: A Systematic Review

“…Regardless of the animation technique, there is one thing in common. Scholars have mentioned the need to combine it with narrative for better preservation and communication of CH (Luo, 2022;Ruben et al, 2017). Since animation is highly open, inclusive and diverse, it enhances the depth and breadth of children's perception of animation (Wang & Meng, 2018) and interest (Saptarshi, 2016;Ruben et al, 2017) through an exaggerated and novel audio-visual sensation.…”

“…On the one hand, animation technology is only used as a part of ICH to recreate history, visualize abstract contents, and make CH more vivid, comprehensive, and concrete (Wang & Meng, 2018); on the other hand, the integration of animation technology and art, which uses narrative mode to tell stories and convey emotions about CH, is a second creation of CH (Zong, 2018), which improves the quality of ICH. Luo (2022) suggested improving the quality and taking full advantage of new media platforms and social networks to achieve favorable communication effects.…”

“…Animation, with its freed visual expression of information and meanings, easy crossmedia dissemination and rich audiovisual experience, has created a new dynamic in various industries (Wang, 2012), which can raise the consciousness of the younger generation (Luo, 2022). It is not only a form of early education and entertainment for young people, but also an important medium for cultural dissemination to a wide audience (Tan & Tan, 2020).…”

Schoolchildren’s motivation for viewing Chinese opera animation according to opera genre

“…Many theater companies have been disbanded, and certain types of opera are on the verge of extinction, giving rise to theories about the crisis and extinction of Chinese opera [ 12 ]. It has been suggested that to achieve modernization, Chinese opera needs to take into account the needs of contemporary audiences and keep up with the times; otherwise, Chinese opera will become a marginalized “refined art” and eventually be forgotten [ 13 , 14 ]. Therefore, for Chinese opera to be sustainable, it is necessary to consider how to expand its audience, especially young audience, to increase its likelihood of being seen and recognized.…”

Retracted: The Characteristics and Paths of the Dissemination of Intangible Cultural Heritage in the Form of Animation in the New Media Environment

“…Tis article has been retracted by Hindawi following an investigation undertaken by the publisher [1]. Tis investigation has uncovered evidence of one or more of the following indicators of systematic manipulation of the publication process:…”