Study on designing reasonable travel routes with the least time cost and the highest experience index was conducted. An artificial intelligence-based wireless sensor travel route planning study is proposed. First, the improved TSP route planning model is built at the least time consumption and combines the normal distributed random number (ND) with the genetic algorithm (GA) and proposes the ND-GA algorithm, analyzes the overall structure, node structure, communication mode, and network coverage of the wireless sensor network, and gives a mathematical model of wireless transmission energy consumption. Using the proposed algorithm to solve the travel route and detailed itinerary, with time, the 10-year travel route design model based on multitarget dynamic optimization finally detailed analysis of the model results and sensitivity analysis results showing that the application of AI wireless sensor technology can also make the scenic work more efficient; for example, a face recognition system can improve the speed of ticket checking. Although the application of AI technology is widely used in tourism activities, there are some problems, which require the continuous optimization and innovation of AI wireless sensor technology by relevant practitioners, so that it can better serve tourists.