“…Moreover, it would be relevant in future research to discuss the difference between short‐ and long‐term outcomes, such as growth, and the role of managerial incentives, which we discuss as a core aspect of BAM, thus explaining firm behavior, and EO, to predict firm outcomes according to a time orientation (Sharma et al ., 2014; Stenholm et al ., 2016; Zellweger and Sieger, 2012). Similarly, it is important to distinguish between objective and perception‐based growth, for example, accounting for the contingent situation the family business experiences, and whether the business experiences of the enterprising family actually lead to perceiving declining performance and survival risk (Casillas et al ., 2019; DeTienne and Chirico, 2013), which might influence the firm's risk‐bearing and strategic posture. In a similar vein, it is important to disentangle the effects of different dimensions of family involvement (e.g., Pittino et al ., 2018).…”