This article describes ongoing work on the design of an online application to support standardized classification of collections of folk exhibits and contribute to the collections' management and promotion. The rationale behind this is the normalization of comparable and multilingual controlled terminologies and their parallelization with recognized schemata. The approach relies on the identification of the real needs of Greek museums, as depicted in the organization of their collections and the identification and exploitation of the terminological apparatus provided by the Greek language that expresses widely held conceptualizations serving museums as handy organization pathways. Results will contribute to the issue of openly available online resources by freely offering the collection (circa 600 terms) to interested parties and to the general public. From this point of view, the emphasis is mainly on term disambiguation and classification. The proposed application aspires to serve as a point of reference both for managing and for promoting cultural heritage in the field of tourism.