“…Such studies have benefited substantially from the development of rapid and sensitive instrumental techniques, particularly Proton Transfer Reaction Mass Spectrometry (PTR-MS) (AprĂ©a, Biasioli, Gasperi, MĂ€rk, & Van Ruth, 2006;Boland, Delahunty, & Van Ruth, 2006;Mestres, Kieffer, & Buettner, 2006;Van Ruth, de Witte, & Uriarte, 2004) and Atmospheric Pressure Chemical Ionisation Mass Spectrometry (APCI-MS) (Gierczynski, LabourĂ©, SĂ©mon, & Guichard, 2007;Ovejero-Lopez, Haahr, Van den Berg, & Bredie, 2004). The effects of product structure result from a combination of physicochemical (entrapment of aroma compounds in the product structure and/or obstruction of their mass transport) and physiological phenomena (types of oral behaviour) (Buettner & Beauchamp, 2010;Buettner, Beer, Hannig, Settles, & Schieberle, 2002;Pionnier et al;Ruijschop, Burgering, Jacobs, & Boelrijk, 2009;Wright & Hills, 2003). In most cases, increasing product viscosity or firmness results in decreasing aroma release and perception (Baek, Linforth, Blake, & Taylor, 1999;Boland et al, 2006;Hansson, Giannouli, & Van Ruth, 2003), although some contradictory results have been reported (Hollowood, Linforth, & Taylor, 2002;Mestres et al, 2006;Weel et al, 2002).…”