The last decades of translational research on cancer immunobiology are allowing the design of profoundly innovative treatments for cancer. Nonetheless, within the scientific community, there is raising concern on the real impact of some of these new possible therapeutic opportunities and on how they are communicated to both health-carers and general public.Results from randomized clinical trials, which are the gold standard for determining the efficacy of a new treatment, are oftentimes reported as highly successful, despite some significant limitations. A recent survey analyzed over 3,000 randomized controlled trials published in the Journal of the American Medical Association, the Lancet, and the New England Journal of Medicine, to identify low-value medical practices that increase costs without improving care. The authors showed that 396 out of all randomized trials regarding a wide range of medical specialties, including oncology, had not provided results to justify the change of clinical practice as previously supposed (Herrera-Perez et al., 2019).Also, it is increasingly recognized that some of these trial results should be significantly downsized prior to achieving more convincing validation in the real-world setting (Martini et al., 2020).Lancet Oncology (The Lancet Oncology, 2018) itself published an authoritative editorial raising a serious warning on the threat posed by the "hype" and information spread across on cancer immunotherapy, and more in general on many new cancer therapies.Other authors have addressed the risk of miscommunication when poorly reported responses of single patients end up to upstage and replace real achievements based on solid background and validated figures (Nishikawa et al., 2018). This miscommunication leads to high expectations and strong requests from patients and their families, and often clinicians are urged to treat patients with therapies that need a more solid validation.The hype on some trial results can also affect the drug regulatory practice (Martini et al., 2020); indeed, various cancer drugs have been approved without control arms only in 2019 (CG, 2020). Also concerning is the fact that some studies did not compare new treatments with the best treatment available (Zalcman et al., 2016;Hilal et al., 2019;IASLC, 2020). Other findings show that 67% of the trials which led to anticancer drug marketing authorization by the Food and Drug Administration (FDA) between 2014 and 2019 failed the criteria needed: randomized design, demonstration of survival advantage, appropriate use of crossover, and optimal control arms (Hilal et al., 2020). Similarly, an analysis of pivotal randomized controlled trials of new antitumoral agents approved by the European Medicines Agency (EMA) between 2014 and 2016 concluded that almost half showed a high risk of bias based on their design, conduct, or analysis (Naci et al., 2019).Other groups have stigmatized that general clinical trials run by not-for-profit organizations are significantly less likely to recommend a new treatment compar...