“…Some claimed that von Neumann and Morgenstern (VNM) had rehabilitated the 'cardinal utility' of the classical and early neoclassicals, others, that this was not the case but they had nonetheless obtained a 'cardinal utility' function of their own, and still others, that neither was the case and that their EU representation was in fact ordinal. Although this would contextualize Suppes' work more fully, it goes beyond the scope of this paper to review the post-war debate on 'the cardinal utility which is ordinal', to use Baumol's (1958) striking words, and we refer the reader to the existing historical work in Fishburn (1989) and Moscati (2013aMoscati ( , 2016a. But we will briefly indicate the two key technical factors of this debate, which, respectively, concern the uniqueness property of the VNM utility function and its ability to induce a measurement of preference differences.…”